Repair Shop Advice

Posts Tagged ‘search engines’

Don’t Be A Fool This April

April 10th, 2015

It is the month of April,  and this is not an April Fool’s Day joke.  Starting April 21st,  Google will make non mobile-friendly websites disappear from the Google search.  This is not a joke!  If your website is not mobile friendly, you will disappear from the Google Rankings!

You will lose business from current customers.  They won’t be able to contact your shop, and they will become frustrated.  Ask yourself, why would they be a repeat customer if they can’t check on their vehicle or leave reviews about their most recent experience?

And did I mention, you won’t gain any business from new customers.   They don’t know your shop exists. They don’t know you exist.  Maybe it is April Fool’s because your competitors who have mobile-friendly websites are laughing at you.  They can be found, and your customers are most likely contacting them .

Your customers are online, and you need to be there. 88% of consumers who search for a type of local business on a mobile device call or go to that business within 24 hours. Don’t you want this to be your shop?

What is the internet world saying about Google’s mobile update?

Repair Shop Websites has designed mobile-friendly websites that are easy to read, easy to use, and have fast loading time. You will get on Google’s good side if you have our Pro+Mobile, Pro+Connect or Pro+Engage package. Go mobile today by contacting us with 855-349-5289.

The King of Search Engines

October 2nd, 2014

There is one search engine that owns 68% of the search engine market. Can you guess which one that is? It’s Google! According to Search Engine Watch, Yahoo currently has 19.7% of the market and Bing has 10%. Why am I sharing this information with you? Because Yahoo recently got rid of their directory. This means that Google’s share of the market will increase, and Google will become even more important to your business, and to your customers. Repair Shop Websites can help you setup your Google My Business Page on Google with our Pro+Connect Package. This will help your customers find you on Google!

Because they lost the battle with Google, Yahoo is drastically changing their approach to search directories.  Google’s search results have been far more superior to Yahoo’s search engine.   In the beginning, Yahoo was seen as a new way to search the internet, but there weren’t many websites.  Google came along with a powerful algorithm and made finding services, ideas, and businesses easy.

Now that Google is even more important how can you beat the competition and help your customers find you?

  • Completely and Accurately fill out your Google My Business Page
  • Get listed on Yelp
  • Create and frequently post to a blog
  • Get listed on local citations
  • Social Media

We are here to help! If you need assistance on Google please contact us at 866-665-1605.

 

Google My Business – The “Key” To Search Engine Success

September 29th, 2014

What is Google My Business?

Do you want to know how to connect with your customers online? Google My Business is a great way to connect your business with your customers, and help them find what they are looking for on Google. Repair Shop Websites can help you setup your Google My Business Page with our Pro+Connect Package.

 

Why is it important?

Google My Business is important because it will allow your customers to find your business on Google. Having this page completely and accurately filled out will boost your search rankings. Make sure your business name, phone number, hours, and your website are all filled out correctly.

 

Why 1-2 reviews a month are important:

When it comes to your Google My Business Page, reviews are very important. Positive reviews will give a boost to your search results.  Positive reviews will not only boost your ranking but also bring you more business.  Customer testimonials are key when it comes to driving business to your website and to your bays.

 

How to get reviews on your Google My Business Page:

  • Link to your website
  • Ask customers to leave honest reviews about their experience
  • Give your customers directions on how to leave a review
  • Hang up flyers in shop promoting your Google My Business Page

 

Please do not get your customers to leave reviews while in your place of business. Google has the ability to recognize the IP address, will see it as fraudulent reviews, and will punish you.

 

If you need help with your Google My Business Page, our Pro+Connect Package includes Google My Business Page setup. Please contact us today at 866-665-1605 to get started!

Keep It Consistent! – Local SEO

July 12th, 2013

Accurate Business Information Is Important to Search Engines and Your Customers!

Name, Address, and Phone Number might appear to be the most remedial of SEO tasks, but you will not believe how many businesses drop the ball on their very own listing.  Search engines appreciate accurate information, and if you can list your Name, Address, and Phone Number, you will be rewarded.  If you can’t, well, let’s just say you will be punished!

NAME

I know it sounds simple, but please state the name of your business.  “The Name of my business is (fill in the blank).  The Name of my business is Website Help.  On the front of my store, it says “Website Help.”  On my business cards, it says “Website Help.”  On my answering machine, it says “Website Help.”  You get the point?  Whatever you named your business, simply use it.  So many times we run into situations where a business owner will say the name of his business is “East Coast Solutions.”  You call them up and the phone says, “Hi, you have reached Joe’s where we find east coast solutions for you.  Imagine having a great conversation with someone telling you all about East Coast Solutions, and they give you a business card that reads, “Joe’s.”   This confusion happens all of the time.  Search engines treat them the same way.  They distrust them and punish their search listings.

ADDRESS

My business, Website Help, is physically located at 123 Easy Street in Garner, NC.  Anywhere I list my address on the World Wide Web; it should read 123 Easy Street Garner, NC.   I provide a service that can truly help people all over NC and in neighboring states, so how will people in Durham, Raleigh, Apex, Tennessee, Virginia, and South Carolina find me?  The way not to do it is by listing an address for Website Help in Durham, Raleigh, Apex, Tennessee, Virginia, and South Carolina.  If your brick and mortar are at 123 Easy Street Garner, NC then list it as that address.  You confuse Google, Yahoo, Bing, and all the search engines when you try to game the system.  Here is a great way to see how this works:  Invite a stranger to your house, find out where they live, give them your real address, and as a convenience, provide them with an address close to where they live.  It will be easier for them to find you in a place they are familiar with, right?  Absolutely not!  The stranger and even a friend will be extremely confused.  How do you think the search engines react when they see multiple address listings for one business? Just list the address where your shop is located.  If you move, change it!!!

PHONE

If you want people to reach your business, list a phone number you are willing to make public and more importantly you are willing to answer.  Once you make it public, DO NOT change it.  That is right, do not change the number of your business.   If you opened your business as (555) 555-5555, it should stay (555) 555-5555.  Search engines love accurate, working phone numbers, and people love accurate, working phone numbers BECAUSE they can reach you.

It may sound simple, but check for yourself.  Does your business accurately list one Name, one Address, and one Phone number?  I hope so!

Please contact us for questions!

The New Consumer – Repair Shop Customer Behavior

June 5th, 2013

How Do Your Customers Behave When Making a Purchase Decision?

The way mom, dad, grandma, and grandpa purchased services has drastically changed.  You almost wonder how they survived having to get product information and contact information via word of mouth, researching using a phone book, or driving from place to place.  Sounds so primitive in this instant gratification world!

Today’s consumer uses multiple platforms to access the same information.  The biggest difference is the New consumer has access to the same information and so much more in about 30 seconds.  The old consumer might have taken hours to gather information to buy.  The new consumer can research multiple places and brands whether local or from around the world in a few minutes.  The new consumer is well prepared and armed with the pros and cons of your product and if they aren’t, you don’t exist.

The internet is the center of the universe for today’s consumers.   Consumers can access the internet via desktop computers, laptops, tablets, TV, and phones.  Are you available?  Is your product relevant, searchable, and of interest?  Is your service portable, personal, and requiring consumer interaction?  If you say “NO” to any of these, you need to revamp your brand to meet the needs of the new consumer.  Join the social media network and get your name known.  Sign up for Twitter, Facebook, Google+, Linkedin, Pinterest, Tumblr, StumbleUpon, and YouTube.

While the most basic trade or commerce continues to take place (exchange of goods/service for money), companies have to think outside the proverbial box to find ways to promote their service and attract younger consumers.  Standing by idly and saying everybody knows my business or all my customers are old customers is the fastest way to close your business   How you plan for the instant gratification crowd today is a great litmus test as to how many NEW Consumers use your services tomorrow.

If you are having a hard time getting your repair shop information on the internet, call us at 866 665 1605.  We have multiple solutions designed to help your budget while growing your business.

Feel free to visit us online at www.repairshopwebsites.com

Are You Sure You Don’t Need Help Getting New Customers?

May 29th, 2013

Promote Your Business Online! 

We hear it every day, “I need to save money, but I need new customers.”   Well, what have you done lately to attract new customers?  If the answer is “NOTHING,” we have a few things that can have an immediate impact on new customers finding you.

If you have a website, focus the majority of your marketing efforts online.  Get in front of your customer, and have them remember your services.  When it is time for them to purchase a product or service, they need to check with you first.   Here are some effective ways to promote your business online:

  1. Search Engines Your customers are using search engines a lot more than any other directory to look up products or services. You need to make sure your business website has a strong presence on the most popular search engines. The most popular search engines are: Google, Bing, and Yahoo.  Google, however, has 80% of the search market and you need to focus your search engine efforts there.  Make sure you have completely created your Google Places page.
  2. Social Media Create a social media account on these four sites:  Facebook, Twitter, YouTube and LinkedIn.  Use them to share tips, ideas, and information about your business. This will help form a personal relationship with your business.
  3. Citations – Citations are local directories where you can list your business.  Citations include Yelp, Citysearch, Yahoo Local, and more.  They are important, because they create quality organic back links to your website.  Being able to have your business name, address, and phone number all over the internet consistently will help add credibility, and help your search rankings.
  4. Blogs – In 2013, content is king!  When it comes to search engine optimization, the content you write on your blog is extremely important for your business. Use your blog to share tips, ideas, information about your business, and help your customers.  This will bring in internet traffic from search engines and the traffic will be directed to your website.  Having a blog helps establish your credibility and builds trust with the reader.
  5. Newsletters – People check their emails every day.  A great way to get in front of your customers is to send out monthly or bi-weekly newsletters. The newsletter will help them keep your business in mind when they need your help.  You can run promotions, tips, and ideas.
  6. Mobile- If your website is not mobile friendly; you are hurting your online marketing strategy. Everyone today has a cell phone and the majority of people have a smart phone. Your website needs to be easy and simple to use for your customers. They should be able to get everything done with one touch!
  7.  Call – to –Actions- This is important because your internet visitors need to know what to do when they come to your website, social media page, blog, or citation. Having a call-to-action will result in an action by the web visitor or provide some kind of value. When a visitor arrives, they may be undecided about the purchase.   But, if you ask them to do something or provide valuable information, it may convince them to contact you!

 

The tips above will help increase traffic to your website, and increase the number of customers in your door.  Make sure you have created goals and a plan for your internet marketing strategy before you move forward.

If you have any questions about online marketing, please contact us at help@repairshopwebsites.com or 1-866-665-1605 Option 2.

Facebook’s New Search Engine – Local Graph Search

May 13th, 2013

On January 15, 2013 Facebook revealed their new search engine and called it Graph Search. They created this improved search engine to compete with Google, Bing, Yahoo and the other search engines out there. Facebook would love it if you wouldn’t have to leave their website for anything. Currently, not everyone on Facebook can use the Graph Search, but they will eventually get a chance.

When using the Facebook search bar, what are the main categories that you normally search for? Facebook has made it a lot easier for you to search for common interests, people, pictures and places. The places search is very important for anyone trying to bring in business locally.

How do you currently rank when you search for your business on Facebook?

 

Some Factors to Help Your Business Rank Well Locally with the Graph Search:

1. Who You Know

–  When a search is performed Facebook will include locations that your friends have been to and liked. If they liked that location it will rank higher than other destinations on the search results page. If you do not have a Facebook business page, then nobody can like your page. You won’t show up in the search and you have less of an opportunity to get new customers.

2. The Amount of Likes

– The amount of likes and activity on your Facebook business page is an important factor for the Graph Search. Having a lot of likes is nice, but if you don’t have any followers that actually interact with your business that doesn’t help. Having real fans and followers will help impact your ranking in a good way! If you are hurting in the like column, create a new social media strategy.

3. Facebook Check-Ins

– When a Facebook user visits a location that has a Facebook business page, they can check-in using their app. The more check-ins a business has, the better the local ranking. Facebook wants people to have a good experience and share it! Having a lot of check-ins shows that the place of business is a great place to go! Make sure you remind your customers to check-in when they visit.

4. Geographic Location

–  The location of your establishment still affects how your business shows up in the search results. If someone types in the keywords “Auto Repair Shop Raleigh, North Carolina…” the business that is located in that area will show up higher in the search rankings. Make sure you have your correct address listed on your Facebook business page.

5. Review Ratings

–  Reviews are still important! Customers read reviews before making an important purchasing decision. When the Facebook user checks in to a place, Facebook will then provide a rating page where they can grade their experience. The rating is one to five stars.

facebook reviews

You have just read about some factors that affect how you show up in the Facebook search rankings. If you don’t have a Facebook page for your business, get one! If you have a Facebook business page, make sure your address is correct, promote your page to your customers and create a social strategy to increase activity!

If you have questions or need help with your Facebook Business Page please call us at 866-665-1605 Option 2 or email us at help@repairshopwebsites.com

You can also check out this page to learn more about the Graph Search:  https://www.facebook.com/about/graphsearch.

For more information about our services please visit: https://www.repairshopwebsites.com/

Thanks,

Justin Raymond/ Customer Service Representative

Are You Losing Business to Your Competitors? We Can Help!

May 8th, 2013

Can Your Customers Find Your Business Online?

In an effort to increase the use of its Google + social media platform, Google has converted your Places Page to a Google+ Page. This change can have a tremendous effect on how customers find your business.

How does this change affect your auto repair/auto parts business?

Google merged business places pages with plus pages. If you are unsure of what a place page is, it’s the Google search listing at the top of the search area displaying the map section in alphabetized order.

As a business owner, you can still use Google Places to manage your business information; However, your customers can now rate, review, and upload photos through the new local search experience Google +. Now, when customers search for your business, instead of seeing a places page, they’ll be directed to the local Google + page for your business. This new platform is a great way to reach out to existing and future customers.

Remember, when you load pictures on to your Google Plus page, follow the same advice Repair Shop Websites gives you about pictures on your website: A picture from the nearest intersection, road, or street that displays your sign and front of your shop or parts store – this provides customers and potential customers that land on your website or Google Plus page an opportunity to put 2 and 2 together as they pass by your shop or store on a daily basis. Repair shop owners, do you have a waiting area? Display pictures of this to your potential customers and let them know they have a safe, clean, and professional shop ready to take care of their auto repair needs. As always, there is a wealth of information on the web about the new Google Plus features.

Click Here to View An Example of a Google+ Business Page

If you would like more information about Google, visit https://support.google.com/plus/bin/topic.py?hl=en&topic=2566084
If you have additional questions or need help, please call Repair Shop Websites customer service at 866-665-1605.

Which Shop Is Yours? Your Customer Can’t Find Your Information – Repair Shops and Search Engines

May 6th, 2013

Are potential customers having a hard time finding out about your repair shop?  Are you listing the correct information so they can find you?  Make sure they have your Name and address.

NAME (List Your Business Name)

I know it sounds simple, but please state the name of your business.  “The Name of my business is (fill in the blank).  The Name of my business is Website Help.  On the front of my store, it says “Website Help.”  On my business cards, it says “Website Help.”  On my answering machine, it says “Website Help.”  You get the point?  Whatever you named your business, simply use it.  So many times we run into situations where a business owner will say the name of my business is “East Coast Solutions.”  You call them up and the phone says, “Hi, you have reached Joe’s where we find east coast solutions for you.  Imagine having a great conversation with someone telling you all about East Coast Solutions, and they give you a business card that reads, “Joe’s.”   This confusion happens all of the time.  In a human interaction, you will not trust the owner or person.  Search engines treat them the same way.  They distrust them and punish their search listings.  Use your business name and not the catchy slogan you so proudly created.  If you use a DBA, use the name you want the shop to be known as and not Carl’s DBA Rita’s.  Just say Rita’s.  One Name!

ADDRESS (Tell People Your address)

My business, Website Help, is physically located at 123 Easy Street in Garner, NC.  Anywhere I list my address on the World Wide Web, it should read 123 Easy Street Garner, NC.   I provide a service that can truly help people all over NC and in neighboring states, so how will people in Durham, Raleigh, Apex, Tennessee, Virginia, and South Carolina find me?  The way not to do it is by listing an address for Website Help in Durham, Raleigh, Apex, Tennessee, Virginia, and South Carolina.  If your brick and mortar are at 123 Easy Street Garner, NC then list it as that address.  You confuse Google, Yahoo, Bing, and all the search engines when you try to game the system.  Here is a great way to see how this works:  Invite a stranger to your house, find out where they live, give them your real address, and as a convenience, provide them with an address close to where they live.  It will be easier for them to find you in a place they are familiar with, right?  Absolutely not!  The stranger and even a friend will be extremely confused.  How do you think the search engines react when they see multiple address listings for one business?  Unfortunately, this is one of the most common mistakes made by many businesses looking to reach a larger audience in multiple cities.  Don’t do it.  Just list the address where your shop is located.  If you move, change it!!!

If you are having a hard time getting your repair shop info on the internet, call us at 866 665 1605.  We have multiple solutions designed to help your budget while growing your business.

Feel free to visit us online at www.repairshopwebsites.com

Top 10 Reasons Why A Business Does Not Have A Website

April 19th, 2013

Times are changing and without a web presence, most businesses are non-existent.  That’s right, if you don’t have a web site, you probably don’t exist.  Well, think about how potential customers try to find you:  Smart Phones, Tablets, Laptops, Mini-Laptops, Desk Top Computers, micro-Computers…  At some point, you will need to join the 21st century and get a digital fingerprint for your company.

Yes, you need a website!

Don’t feel so bad.  There are still companies out there without a website.   That’s an understatement.  There are thousands of companies out there without a website, and they are fighting to leave the stone- age.

 

Here is a Top 10 List of Reasons (excuses) why some businesses refuse to get a website:

1) We don’t have an internet…

2) Our customers are retired and don’t use computers

3) I tried the website thing a few years ago…didn’t work…no one ever went to it…

4) My boss has had the same yellow pages ad for years…gets big discount on it…doesn’t need a website

5) The internet is the devil

6) We don’t have a computer

7) We have had the same customers for over 20 years

8) We don’t need new business

9) A family member is “working on one” for me.

10) We built our own website. What’s your URL so we can see it? … Well, we don’t have one yet

 

If you don’t have a website, do not fret!  We have been helping customers establish an internet presence, since 2005.  We have affordable packages designed to meet your needs.  So relax, and let us do the work for you.  Call us today at 866-665-1605 or visit us online at www.repairshopwebsites.com.

Let us help you!

 

Thanks,

Chris Williams/ Customer Service Representative