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Repair Shop Advice

Posts Tagged ‘repair shops’

Google: The Giant Search Engine Explained

August 4th, 2015

We have all heard “Google” a million times. But how can this search engine actually help you grow your business? Here’s how search engines are designed to get you business, and how important they are for your shop.

 

What is Google?

You’ve heard of the Yellowbook, a huge book full of local business phone numbers that everyone now uses as their kid’s highchair. Well Google is the modern day Yellowbook. It is a giant online directory that pulls relevant information from different websites all over the web. Users can type in certain “keywords” or “keyphrases” to learn something new, get directions, or to find an auto repair shop to get their vehicle repaired. Google is used by 70% of search engine users, and is also one of the top five most popular websites in the world. So when your customers go online they are most likely on Google.  Google makes it easy for them to find what they are looking for just by typing in a couple of words and clicking “Search”.

 

How do my customers use Google?

When your customers go to Google they are either going to enter in keywords or keyphrases. For example, let’s say their brakes are squealing and they need to get them repaired. Their keyphrase might be “brake repair in Raleigh”. Google will then give them results for the closest and most relevant automotive repair shops in the area. Your customers will then contact those shops who are higher in the search results with great customer reviews.

 

How can Google help my shop?

Google is important to your shop because your customers are there, and so is your competition.  Roughly 7 out of 10 people are using Google to search for the services that you provide. Why would you want your competition to get 7 out of 10 potential customers?  Many customers will assume that, if you’re not on Google, your business most likely doesn’t exist.

If your shop is listed on Google correctly, your customers will be able to find you and contact you. Being on Google also allows your potential customers to find your place of business, read your reviews, and learn more about your shop. This will help you build your customers’ trust before they even pick up their phone.

 

What does Repair Shop Websites do for my shop?

Because Google is so important to so many businesses, there’s a lot of competition to search well on Google. Repair Shop Websites has been helping customers to search well for over a decade, and we know what it takes to improve shops’ search ranking.  We offer search engine optimization with all of our packages, and register your website with Google’s search engine. We also monitor Google’s updates to make sure our websites are up to date with Google’s latest guidelines.  In short, we take care of all of the technical work required to help your site search well, so you don’t have to do it – or even think about it!

 

If you have questions about Google or how you can use it for your business, please call us at 866-665-1605.

Are All Of Your Eggs In One Basket?

April 10th, 2015

Are you engaging with your customers online? If not, you need to be placing your eggs in more than one basket. You should be using multiple internet marketing techniques to do everything from increasing your brand awareness to gaining new business.

Internet marketing is important because your customers are online, and you need to be there. If your business isn’t online and your competition is, you are going to lose the battle.

Having a website and five star reviews makes a shop look more professional, and trustworthy. Your customers go online looking for information about your shop and reviews before contacting you. If you can show that your business is professional and reputable, your phone will be ringing.

Engagement is powerful because it helps form a strong relationship with your customers and creates loyalty. For customers, feelings are facts. If they feel that you provided them with great service, they will want to tell the world. We make this easier for your customers with our integrated reviews feature. They can spread the good word across the web with only a few clicks.

Repair Shop Websites can help your shop create a powerful online reputation with the Pro+Engage package. The new and powerful reviews feature will help you get five star customer reviews on your website and all over the internet. Contact us today at 855-349-5289 to get started!

Is Your Facebook Page Like An Icy Cold Bare Land?

January 9th, 2015

BRRRRRRR! It’s COLD out there! In fact, I just learned that it is below freezing in FLORIDA – 26 degrees right now!

GUESS how I learned that it was 26 degrees in Pensacola, FL!!!? Okay, I’ll tell you… FACEBOOK! Yup, I saw a post about it when I scrolled through my “News Feed”. You know what else I saw when I scrolled through my “News Feed”? I saw posts by and about businesses that I (or my friends) had “liked”.

Why am I telling you about this? Because if you aren’t already, you should be on this bandwagon… Facebook. You should be posting and reminding customers that you exist- because one day they will need your services. Maybe not today, but by reminding them that they are connected to a repair shop, when they need a mechanic – they’ll check their Facebook connections and call you!

If you have questions about this, we’d love to help you understand it more. Give us a call at 855-349-5289. We care about your business and want to see it thrive.

Carissa Explains It All! – Who Are Your Influencers?

November 21st, 2014

Hi everyone! Thanks for stopping by, I have a GREAT way to promote your business this month! Have you heard of the term “influencer?”

“Influencers” are merely people in your community who can say a good word about your business and what you have to offer and –inspire others to visit your shop.

As the popularity of “customer reviews” continues to grow, it’s important to stay ahead of the game. Ask someone whose opinion carries some weight to promote your business. Perhaps you know a politician, local celebrity, or a popular blogger in your area? Invite them over to your shop to meet you, the staff, and maybe offer them a complimentary service.  Once they know how AWESOME you are, they won’t be able to help but tell the world!

Marketing idea #763 brought to you by Repair Shop Websites – the company that cares. If you have questions about how to get customer reviews, contact us at 855-349-5289.

Does Your Repair Shop Have Fans?

November 21st, 2013

Is Your Repair Shop Using Social Media?

Your customers spend the majority of their day on the internet connecting with their friends, family and companies. Why wouldn’t you want to talk to your customers or be talked about? Social Media is one of the most powerful word of mouth tools online today! Social Media is important because it increases your brand awareness, helps improve SEO and can enhance relationships with your customers.

The most important social media channels are:

You need to go get on these websites, create accounts and start interacting with your customers!

We can create and manage your Facebook Business Page with our 4th gear package. Contact us for details!

 

The New Facebook News Feed Algorithm

August 7th, 2013

On your Facebook News feed you see lots of information. Some of the information you care about and other information you choose to ignore. According to Lars Backstrom, Engineering Manager for Facebook’s News Feed Ranking, “The average user’s Facebook News Feed has around 1,500 stories throughout the day.” The amount of stories you actually see is around 20%.

Facebook’s goal for the News Feed is to give you an experience similar to a newspaper, so you can read stories that concern you. They want to highlight the stories that they feel users will enjoy the most. Their process of doing this involves assigning a score to each story and the stories with the highest score go to the top.

Scoring Factors:

  • Relationship with the User
  • Number of Comments
  • Number of Likes
  • Number of Shares

The Changes:

  • “Story Bumping” – Older stories that were posted earlier in the day that may have not been seen will join the new stories at the top of your feed when you refresh your page. Facebook is hoping to increase user engagement by not hiding less relevant content.
  • The algorithm also looks at the last 50 interactions and will give the story a higher importance rating on the pages and friends you’ve interacted with recently.

If you have questions about Facebook or how to use social media give us a call at 866-665-1605 or email us. Our 4th gear package offers help with your Facebook page. We can create your Facebook business page and post to it for you!

Is Your Repair Shop Environmentally Friendly?

July 30th, 2013

You could get compensated for Going Green!

The Find Green Garage public awareness program has made an announcement about being able to provide funding to repair shop owners with a cash back rewards for going green.

The Green Garage program was created to help promote environmentally friendly shops and to provide incentives for customers to support these types of businesses. They hope to protect the environment and reduce Global Warming.

The owners that are registered with the ENERGY STAR Green Garage challenge can now officially sign up to receive cash back. You will get cash back for continuing the effort for making your shop environmentally friendly. You can earn anywhere from 3% to 10% for using green products, keeping waste to a minimal and reducing the amount of energy that is used.

Click Here To Learn More About Going Green

Keep It Consistent! – Local SEO

July 12th, 2013

Accurate Business Information Is Important to Search Engines and Your Customers!

Name, Address, and Phone Number might appear to be the most remedial of SEO tasks, but you will not believe how many businesses drop the ball on their very own listing.  Search engines appreciate accurate information, and if you can list your Name, Address, and Phone Number, you will be rewarded.  If you can’t, well, let’s just say you will be punished!

NAME

I know it sounds simple, but please state the name of your business.  “The Name of my business is (fill in the blank).  The Name of my business is Website Help.  On the front of my store, it says “Website Help.”  On my business cards, it says “Website Help.”  On my answering machine, it says “Website Help.”  You get the point?  Whatever you named your business, simply use it.  So many times we run into situations where a business owner will say the name of his business is “East Coast Solutions.”  You call them up and the phone says, “Hi, you have reached Joe’s where we find east coast solutions for you.  Imagine having a great conversation with someone telling you all about East Coast Solutions, and they give you a business card that reads, “Joe’s.”   This confusion happens all of the time.  Search engines treat them the same way.  They distrust them and punish their search listings.

ADDRESS

My business, Website Help, is physically located at 123 Easy Street in Garner, NC.  Anywhere I list my address on the World Wide Web; it should read 123 Easy Street Garner, NC.   I provide a service that can truly help people all over NC and in neighboring states, so how will people in Durham, Raleigh, Apex, Tennessee, Virginia, and South Carolina find me?  The way not to do it is by listing an address for Website Help in Durham, Raleigh, Apex, Tennessee, Virginia, and South Carolina.  If your brick and mortar are at 123 Easy Street Garner, NC then list it as that address.  You confuse Google, Yahoo, Bing, and all the search engines when you try to game the system.  Here is a great way to see how this works:  Invite a stranger to your house, find out where they live, give them your real address, and as a convenience, provide them with an address close to where they live.  It will be easier for them to find you in a place they are familiar with, right?  Absolutely not!  The stranger and even a friend will be extremely confused.  How do you think the search engines react when they see multiple address listings for one business? Just list the address where your shop is located.  If you move, change it!!!

PHONE

If you want people to reach your business, list a phone number you are willing to make public and more importantly you are willing to answer.  Once you make it public, DO NOT change it.  That is right, do not change the number of your business.   If you opened your business as (555) 555-5555, it should stay (555) 555-5555.  Search engines love accurate, working phone numbers, and people love accurate, working phone numbers BECAUSE they can reach you.

It may sound simple, but check for yourself.  Does your business accurately list one Name, one Address, and one Phone number?  I hope so!

Please contact us for questions!

The Top Shop Contest 2013

July 9th, 2013

Did you know that Motor Age is having a contest for the top shop?

The contest started on June 3, 2013 and is ongoing till August 30, 2013.

Do you think that your repair shop should be known as one of the best? Do you provide excellent customer service? Have you won other awards for the services that you provide?

If you are a shop owner you need to participate in this contest. This contest will not only provide you with exposure but also show you what you can improve on to enhance the experience your customers have.

Some of the questions on the entry form are:

  1. Number of technicians
  2. Years in business
  3. Number of bays
  4. Number of customer vehicle per week
  5. Total number of employees
  6. Sq. footage of shop
  7. Number of locations

Shop owners will need to answer questions about their daily operations and also show photographs of their shop. All of the information will be reviewed by judges and a winner will be announced in the fall. The winner will be on the cover of the 2013 December issue for Motor Age Magazine!

Click Here to Learn More About The Contest

Are You Losing Business to Your Competitors? We Can Help!

May 8th, 2013

Can Your Customers Find Your Business Online?

In an effort to increase the use of its Google + social media platform, Google has converted your Places Page to a Google+ Page. This change can have a tremendous effect on how customers find your business.

How does this change affect your auto repair/auto parts business?

Google merged business places pages with plus pages. If you are unsure of what a place page is, it’s the Google search listing at the top of the search area displaying the map section in alphabetized order.

As a business owner, you can still use Google Places to manage your business information; However, your customers can now rate, review, and upload photos through the new local search experience Google +. Now, when customers search for your business, instead of seeing a places page, they’ll be directed to the local Google + page for your business. This new platform is a great way to reach out to existing and future customers.

Remember, when you load pictures on to your Google Plus page, follow the same advice Repair Shop Websites gives you about pictures on your website: A picture from the nearest intersection, road, or street that displays your sign and front of your shop or parts store – this provides customers and potential customers that land on your website or Google Plus page an opportunity to put 2 and 2 together as they pass by your shop or store on a daily basis. Repair shop owners, do you have a waiting area? Display pictures of this to your potential customers and let them know they have a safe, clean, and professional shop ready to take care of their auto repair needs. As always, there is a wealth of information on the web about the new Google Plus features.

Click Here to View An Example of a Google+ Business Page

If you would like more information about Google, visit https://support.google.com/plus/bin/topic.py?hl=en&topic=2566084
If you have additional questions or need help, please call Repair Shop Websites customer service at 866-665-1605.