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Repair Shop Advice

Posts Tagged ‘repair shop website development’

Which Shop Is Yours? Your Customer Can’t Find Your Information – Repair Shops and Search Engines

May 6th, 2013

Are potential customers having a hard time finding out about your repair shop?  Are you listing the correct information so they can find you?  Make sure they have your Name and address.

NAME (List Your Business Name)

I know it sounds simple, but please state the name of your business.  “The Name of my business is (fill in the blank).  The Name of my business is Website Help.  On the front of my store, it says “Website Help.”  On my business cards, it says “Website Help.”  On my answering machine, it says “Website Help.”  You get the point?  Whatever you named your business, simply use it.  So many times we run into situations where a business owner will say the name of my business is “East Coast Solutions.”  You call them up and the phone says, “Hi, you have reached Joe’s where we find east coast solutions for you.  Imagine having a great conversation with someone telling you all about East Coast Solutions, and they give you a business card that reads, “Joe’s.”   This confusion happens all of the time.  In a human interaction, you will not trust the owner or person.  Search engines treat them the same way.  They distrust them and punish their search listings.  Use your business name and not the catchy slogan you so proudly created.  If you use a DBA, use the name you want the shop to be known as and not Carl’s DBA Rita’s.  Just say Rita’s.  One Name!

ADDRESS (Tell People Your address)

My business, Website Help, is physically located at 123 Easy Street in Garner, NC.  Anywhere I list my address on the World Wide Web, it should read 123 Easy Street Garner, NC.   I provide a service that can truly help people all over NC and in neighboring states, so how will people in Durham, Raleigh, Apex, Tennessee, Virginia, and South Carolina find me?  The way not to do it is by listing an address for Website Help in Durham, Raleigh, Apex, Tennessee, Virginia, and South Carolina.  If your brick and mortar are at 123 Easy Street Garner, NC then list it as that address.  You confuse Google, Yahoo, Bing, and all the search engines when you try to game the system.  Here is a great way to see how this works:  Invite a stranger to your house, find out where they live, give them your real address, and as a convenience, provide them with an address close to where they live.  It will be easier for them to find you in a place they are familiar with, right?  Absolutely not!  The stranger and even a friend will be extremely confused.  How do you think the search engines react when they see multiple address listings for one business?  Unfortunately, this is one of the most common mistakes made by many businesses looking to reach a larger audience in multiple cities.  Don’t do it.  Just list the address where your shop is located.  If you move, change it!!!

If you are having a hard time getting your repair shop info on the internet, call us at 866 665 1605.  We have multiple solutions designed to help your budget while growing your business.

Feel free to visit us online at www.repairshopwebsites.com

Four Ways to Promote Your Business Online – Auto Repair Shop Internet Marketing

May 3rd, 2013

If you are a small business owner, how are you currently advertising or promoting your business?  Are you using the yellow pages?  Are you running an ad in the local newspaper?  Are you putting flyers around town?  That might have worked well in the past, but times have changed.  Your customers are NOW online, and you need to be there!

Below I have listed four ways to help market your business effectively online:

  1. Search Engines – Your customers are using search engines a lot more than any other directory to look up products or services. You need to make sure your business website has a strong presence on the most popular search engines. The most popular search engines are : Google, Bing, andYahoo.  Google, however, has 80% of the search market and you need to focus your search engine efforts there.  Make sure you have completely created your Google Places page.
  2. Social Media  Create a social media account on these four sites:  FacebookTwitterYouTube and LinkedIn.  Use them to share tips, ideas, and information about your business. This will help form a personal relationship with your business.
  3. Citations – Citations are local directories where you can list your business.  Citations include YelpCitysearchYahoo Local, and more.  They are important, because they create quality organic back links to your website.  Being able to have your business name, address, and phone number all over the internet consistently will help add credibility, and help your search rankings.
  4. Blogs – In 2013, content is king!  When it comes to search engine optimization, the content you write on your blog is extremely important for your business. Use your blog to share tips, ideas, information about your business, and help your customers.  This will bring in internet traffic from search engines and the traffic will be directed to your website.  Having a blog helps establish your credibility and builds trust with the reader.

The tips above will help increase traffic to your website, and increase the number of customers in your door.  Make sure you have created goals and a plan for your internet marketing strategy before you move forward.

If you have any questions about online marketing, please contact us at help@repairshopwebsites.com or 1-866-665-1605 Option 2.

Does Anyone Know What Your Business Looks Like? – Repair Shop Websites

May 1st, 2013

Do you have a website? Do you have some photos of your business on your website? If not, put them on there! Photo’s are one of the most shared things on the internet. A customer goes online, searches for auto repair services, and XYZ Repair Shop comes up in the search.  The customer clicks on the information and is directed to this awesome website.    The customer finds everything they are looking for – name, address, Hours of operation, and a phone number.  Unfortunately for the shop, one basic need is not met.  The customer has no visual.  Without a visual, they have no sense of bond or commitment.

That customer is on to the next website, which has little info and a nice photo of the shop and the staff.  They now have a visual relationship and are ready to commit to their new internet friend.  Don’t be a stranger, put a picture on your website!  Snap a photo with your Smartphone or camera and upload that to your website.  A new customer is a photo away from visiting your shop!

This is one thing you can do to help  your Auto Repair Shop Website run at maximum potential.  Don’t just have a website.  Help us make it work for you. If you aren’t comfortable or need more information, call 866 665 1605 for assistance.

The Top 10 Future Car Technologies for Model Year 2020

April 26th, 2013

Searchautoparts.com and Editor in Chief Karl Brauser came out with a list of Top 10 Future Car Technologies for model year 2020. Are you prepared for the changes the automotive industry might have in store for you?  If not, here is a look at some of the changes that will be a necessity in the years to come.

1.  Super Fuel Efficiency – “Current EPA guidelines require the average new car to achieve 50-plus mpg by 2025. Even if those standards are reduced it’s clear fuel efficiency will remain an integral part of future vehicle design. Smaller engines that provide both strong acceleration and 50-plus mpg will be the norm,” said Brauer.

2.  Media on Demand – “The concept of having access to Internet radio stations is novel in 2013, but the cars of 2020 will have on-demand access to every form of online news and entertainment. A potentially dangerous distraction to future drivers? Not if they don’t have to worry about driving (see #4),” said Brauer.

3.  Voice Control – “Much like the space travelers we’ve watched in every Star Trek series since 1966, all cars in 2020 will feature fully functional voice recognition. Talking to your car will be as easy as talking to your passengers, with no vocabulary limits or a need to speak slowly to avoid command errors,” said Brauer.

4.  Driverless Cars – “‘Drivers’ won’t always have to drive in 2020, because cars won’t require driver input to stay in their lanes, slow for traffic congestion or stop to avoid an accident. Much of this technology already exists and is being used by companies (like Google) to cut driver fatigue and reduce accidents,” said Brauer.

5.  Self-Aware Cars– “Is that stop light ahead red or green? What’s the speed limit on this stretch of road? Did an accident and subsequent traffic jam just occur around the next bend in the freeway? Your car will know the answer to these and other questions before you do, and will update its route accordingly,” said Brauer.

6.  Social Goes Mobile – “Today’s latest in-car communication and social media features, such as texting or tweeting, will give way to reading and responding to email, participating in group calls and ‘attending’ online parties. Want to watch the NBA finals ‘with’ your friends as you commute home? You will,” said Brauer.

7.  In-Car Office – “Connection technology will also allow for enhanced in-car productivity. Writing reports, or dictating them through voice recognition, receiving and reviewing documents, participating in video conference calls and managing a team – from the driver’s seat – will be standard protocol in 2020,” said Brauer.

8.  Lightweight Materials – “Driven by the need to reduce fuel consumption, future vehicles will use lightweight materials, such as high tensile steel and advanced plastic composites, including an expanded use of carbon fiber, to reduce weight without sacrificing structural integrity or passenger safety,” said Brauer.

9.  Zero Maintenance – “Vehicle maintenance requirements have been reduced in recent years, with transmission fluids and engine coolants designed to last ‘the life of the vehicle.’ By 2020 cars will have very few parts or systems that require service more than once every 100,000 miles – if ever,” said Brauer.

10.  Hybrid Technology – “Like fuel injection over the past 30 years, hybrid technology will transition from rare and exotic to common and fundamental in new car design. By 2020, the concepts of letting brake energy go up in heat, or an engine idle while stopped in traffic, will seem wasteful because new cars won’t,” said Brauer

Your customers are watching to see how well you prepare for the future.  Do you have a website that is Smartphone accessible?  Do you have videos on your website?  Do you have social media accounts?  Do you have photos of your or your employees?  Do you have reviews or testimonials from recent customers?  Do you offer coupons?  All of these factors are heavily weighed by potential customers.

If you say no to one or more, we can help!  Call us today at 866 665 1605 to discuss one of our packages designed to help you plan for the future.  Your preparation today will determine your automotive success tomorrow.

Top 10 Reasons Why A Business Does Not Have A Website

April 19th, 2013

Times are changing and without a web presence, most businesses are non-existent.  That’s right, if you don’t have a web site, you probably don’t exist.  Well, think about how potential customers try to find you:  Smart Phones, Tablets, Laptops, Mini-Laptops, Desk Top Computers, micro-Computers…  At some point, you will need to join the 21st century and get a digital fingerprint for your company.

Yes, you need a website!

Don’t feel so bad.  There are still companies out there without a website.   That’s an understatement.  There are thousands of companies out there without a website, and they are fighting to leave the stone- age.

 

Here is a Top 10 List of Reasons (excuses) why some businesses refuse to get a website:

1) We don’t have an internet…

2) Our customers are retired and don’t use computers

3) I tried the website thing a few years ago…didn’t work…no one ever went to it…

4) My boss has had the same yellow pages ad for years…gets big discount on it…doesn’t need a website

5) The internet is the devil

6) We don’t have a computer

7) We have had the same customers for over 20 years

8) We don’t need new business

9) A family member is “working on one” for me.

10) We built our own website. What’s your URL so we can see it? … Well, we don’t have one yet

 

If you don’t have a website, do not fret!  We have been helping customers establish an internet presence, since 2005.  We have affordable packages designed to meet your needs.  So relax, and let us do the work for you.  Call us today at 866-665-1605 or visit us online at www.repairshopwebsites.com.

Let us help you!

 

Thanks,

Chris Williams/ Customer Service Representative

Your NAME, ADDRESS, and PHONE NUMBER Mean Everything to Search Engines

April 5th, 2013

Name, Address, and Phone Number might appear to be the most remedial of SEO tasks, but you will not believe how many businesses drop the ball on their very own listing.  Search engines appreciate accurate information, and if you can list your Name, Address, and Phone Number, you will be rewarded.  If you can’t, well, let’s just say you will be punished!

NAME

I know it sounds simple, but please state the name of your business.  “The Name of my business is (fill in the blank).  The Name of my business is Website Help.  On the front of my store, it says “Website Help.”  On my business cards, it says “Website Help.”  On my answering machine, it says “Website Help.”  You get the point?  Whatever you named your business, simply use it.  So many times we run into situations where a business owner will say the name of his business is “East Coast Solutions.”  You call them up and the phone says, “Hi, you have reached Joe’s where we find east coast solutions for you.  Imagine having a great conversation with someone telling you all about East Coast Solutions, and they give you a business card that reads, “Joe’s.”   This confusion happens all of the time.  In a human interaction, you will not trust the owner or person.  Search engines treat them the same way.  They distrust them and punish their search listings.  Use your business name and not the catchy slogan you so proudly created.  If you use a DBA, use the name you want the shop to be known as and not Carl’s DBA Rita’s.  Just say Rita’s.  One Name!

ADDRESS

My business, Website Help, is physically located at 123 Easy Street in Garner, NC.  Anywhere I list my address on the World Wide Web; it should read 123 Easy Street Garner, NC.   I provide a service that can truly help people all over NC and in neighboring states, so how will people in Durham, Raleigh, Apex, Tennessee, Virginia, and South Carolina find me?  The way not to do it is by listing an address for Website Help in Durham, Raleigh, Apex, Tennessee, Virginia, and South Carolina.  If your brick and mortar are at 123 Easy Street Garner, NC then list it as that address.  You confuse Google, Yahoo, Bing, and all the search engines when you try to game the system.  Here is a great way to see how this works:  Invite a stranger to your house, find out where they live, give them your real address, and as a convenience, provide them with an address close to where they live.  It will be easier for them to find you in a place they are familiar with, right?  Absolutely not!  The stranger and even a friend will be extremely confused.  How do you think the search engines react when they see multiple address listings for one business?  Unfortunately, this is one of the most common mistakes made by many businesses looking to reach a larger audience in multiple cities.  Don’t do it.  Just list the address where your shop is located.  If you move, change it!!!

 PHONE

If you want people to reach your business, list a phone number you are willing to make public and more importantly you are willing to answer.  Once you make it public, DO NOT change it.  That is right, do not change the number of your business.   If you opened your business as (555) 555-5555, it should stay (555) 555-5555.  Search engines love accurate, working phone numbers, and people love accurate, working phone numbers BECAUSE they can reach you.   If you have to change your phone number, contact Google, Bing, Yahoo, and all the major search engines and directories to make sure they have your info. 

***If you are going to use Search Engine Marketing (SEM) or Pay Per Click (PCP), make sure your SEM provider can “Proxy” your telephone number.  By providing a proxy, Search Engines do not see the phone number listed by the SEM provider to track telephone calls, so once the campaign is over you will not have to change your Phone number.***

It may sound simple, but check for yourself.  Does your business accurately list one Name, one Address, and one Phone number?  I hope so!

If you have questions or if you want to know more information, please contact us.

Thanks,

Chris Williams/ Customer Service Representative

You Have A Website – Now What?

March 28th, 2013

Websites are always evolving and ever changing.  After RSW has created your website, the most important tool to their customers is SEO.  As the website leaders in the auto repair field, RSW has created content designed to make sure their customers can be found in search engines.   SEO (Search Engine Optimization) is just one factor in having a successful, searchable website.  After your internet presence has been established, there are still some steps the repair shop owners must take to insure success.  Let’s take a look two simple and not so time consuming things you can do to make sure your website’s potential is maximized.

Does Anyone Know What Your Repair Shop Looks Like?

Send some photos!  A customer goes online, searches for auto repair services, and XYZ Repair Shop comes up in the search.  The customer clicks on the information and is directed to this awesome website.    The customer finds everything they are looking for – name, address, Hours of operation, and a phone number.  Unfortunately for the shop, one basic need is not met.  The customer has no visual.  Without a visual, they have no sense of bond or commitment.  That customer is on to the next website, which has little info and a nice photo of the shop and the staff.  They now have a visual relationship and are ready to commit to their new internet friend.  Don’t be a stranger, send a picture.  Snap a photo with your Smartphone and email it to csr@repairshopwebsites.com.  A new customer is a photo away from visiting your shop!

Do I Need Social Media?

YES!  Yes, you do.  Facebook, Twitter, Foursquare, and GOOGLE+ are the modern day word of mouth.  Believe us when we tell you, “Nothing spreads faster than information over social media!”  Example: Little Jimmy, who has thousands of friends on Facebook, appreciated the service his mom and dad received at XYZ Repair shop, so he tweeted it out to his 1,000 followers.  In an instant, 1,000 people know who, where, and what XYZ Repair Shop is.  Now, those people tell their friends, those friends tell their friends, and even more friends tell their friends.  XYZ has just become “Internet Famous!”  That is your goal!  Use social media to promote your services.  Set up social media accounts, add it to your website, and promote your great services.  If you don’t have time for Social Media, RSW can take care of it for you.  Did you know our 4th Gear package offers Facebook and Google + set up and posts?  We can post once a week, so you are actively reaching your customers.  Spread the word and share your URL www.xyzrepairshop.com

These are just a couple of things you can do to make sure your Auto Repair Shop Website is running at maximum potential.  Don’t just have a website.  Help us make it work for you. If you aren’t comfortable or need more information, call 866 665 1605 for assistance.  

Thanks,

Chris Williams/ Customer Service Representative