Repair Shop Advice

Posts Tagged ‘marketing’

Millennials Shop Differently

August 4th, 2016

Whether you’re an auto repair shop or a department store, the internet is the easiest way to reach millennials; this is probably not a surprise to anyone.  But the way that millennials use the internet – and the way they shop online – might surprise some.

millennial on phone

Blackhawk Engagement Solutions conducted a study to determine the shopping patterns of millennials.  Here are a couple of statistics from their study:

Eighty-nine percent report that their primary connection to the internet is their smartphone.

Social Media is the most popular shopping news source, with 55% relying on it to make decisions.   In fact social media beats out friends and family!  Only 36% reach out to friends and family outside of social media when making a shopping decision.

If you run a repair shop and you’re looking for new customers, Millennials are among the best targets.  Since they’re younger, they haven’t yet formed a strong relationship with a repair shop yet, making them more likely to try out a new shop.  And since they tend to purchase cars which are previously used, they are less likely to take their vehicle back to the dealership for repairs (because it isn’t under warranty).

This is why we always recommend that repair shops ensure that their pages are mobile friendly, and that shops maintain a presence on social media platforms.  Over half of all web searches are conducted on smartphones now, but that number jumps to 9 out of 10 for Millennials – if your website doesn’t show up properly on a phone, you’re going to miss this entire generation of purchasers.  And while you can reach this generation with your websites, reviews and testimonials, a social media presence is the easiest way to assist with name recognition when they’re asking around about local shops.

“Spring” Your Auto Shop Forward

March 2nd, 2016

Spring is almost here and that means it’s time for Spring Cleaning! So why not give your website a nice scrub? As we come into the new season, there are some changes that need to be done with your shop’s online marketing efforts. You need to be thinking about what can be done to help you bring in more customers this coming season. But you are not alone. As a customer of Repair Shop Websites, we do all of the work for you, so you can focus on your customers and your business. But we still need to work together to understand your shop’s marketing strategy this spring. What services are you marketing? Are you running any promotions?

Here are some updates that can be made to your website this spring:

  • Gain new customers by updating your coupons to promote spring automotive services.
  • Look professional and current with new pictures of your shop.
  • Improve your customer service and present a professional image with a new website design.
  • Attract the right customers this spring with targeted call-to-actions.

Remember that changes to your website are already included in your package!  If you have questions about updating your website or marketing this spring, contact us at 866-665-1605.

Do You Need Help Finding the Right Automotive Technician?

February 5th, 2016

As a shop owner, you want to put together a winning team so you can provide your customers with the best automotive service in town. But it’s not always easy for you to reach the right technicians to create a strong team. What if you had help connecting with the right job applicants?

Repair Shop Websites can help your shop reach the right people online with our brand-new job description pages. All of our job descriptions are professionally written and include all of the applicant requirements. The descriptions are also optimized for all of the major search engines so they will be able to find your shop, and contact you through your website. We just need to know what positions you have available so we can add them to your website.

To learn more about our brand-new job description pages, please contact us today at 866-665-1605.

3 Online Marketing Opportunities for Your Automotive Repair Shop in 2016

December 7th, 2015

Another year is over. When you look back at 2015, was there something that you missed out on that would have made your automotive repair shop more profitable? Did your shop adapt to any of the new online marketing changes that took place in 2015?

The year of 2015 was all about mobile and content marketing. This happened because consumers have rapidly shifted towards surfing the internet primarily from their mobile devices. Google’s major update making non-mobile websites disappear from mobile device search results was further evidence of this. Content marketing is key when it comes to attracting and retaining your customers, because it provides them with relevant and valuable information. If you struggled to gain new business in 2015 for these reasons, we can help you get a leg up on the competition with these marketing opportunities.

What are some online marketing opportunities for 2016?

  • Must Go Mobile – 2015 was the biggest year yet for mobile. Google announced that mobile traffic for their search engine exceeded desktop traffic in the United States. So if your shop has a mobile-responsive website, you already have a leg up on the competition.
  • Pay Attention To Social Media Search – Social media continues to be one of the best ways to connect with your customers and grow your shop’s brand online. It seems that search will be expanding beyond the major search engines and becoming more important in social networks such as Facebook. Your customers will best be able to find your shop in Facebook if your page is filled out correctly and you are staying active.
  • Customer Reviews Are Important – If you didn’t make a push for customer testimonials in 2015, you need to add it to your marketing strategy for 2016. The new consumer goes online to research customer reviews before contacting your shop. Do you have any 5 star reviews on Google?

Do you need help with your online marketing strategy for 2016? Do you need help with your website? If you have any questions, please contact us at 866-665-1605.

Why is Cyber Monday the New Black Friday?

November 3rd, 2015

If you’re like most people, you have friends or family that leave the Thanksgiving festivities early so they can take advantage of great shopping deals in the hours before Black Friday.  For some, it’s fun to be a part of the excitement – but for others, it’s a pain to get in the long lines and support stores that force their employees to miss the holiday just so they can afford more Christmas presents.

That’s why Cyber Monday was created; on the Monday after Thanksgiving, people can shop from the convenience of their homes for deals just as good as those on Black Friday. They don’t have to get in long lines or camp out for great deals and they don’t have to shop on Thanksgiving or in the middle of the night.  Cyber Monday, like most online activities, is more convenient and less time consuming than the old way of doing things.  That’s why market research company Morpace predicts that more people are expected to shop on Cyber Monday this year than on Black Friday.

Your customers have this same mentality when it comes to finding a repair shop and getting their vehicle fixed. They go online and look for the services that you provide because it’s quick and easy.  With features like customized driving directions, websites can provide certain types of information far more quickly than a phone call.  When they do decide to contact you, our websites make that an easy and convenient process, too.

If your shop has a strong web presence, then your shop will be the one that they contact. We can help you enhance your web presence with our Pro+Engage website package. Our TopShop Integrated Reviews feature in this package will increase your shop’s online visibility as your customers post great reviews about your shop.

To learn more about our Pro+Engage website package, visit our website or call us at 866-665-1605.

Thanksgiving Marketing Ideas for your Automotive Repair Shop

November 3rd, 2015

How many marketing messages per day do you think you see during the holiday season?  I’m not sure exactly how many I receive, but it is overwhelming. You receive advertisements daily on everything from your radio to your television. But how can you break through this clutter to reach your automotive repair shop customers this Thanksgiving?

Repair Shop Websites has worked with over 2,000 automotive repair shop customers for over a decade and knows what it takes to attract ideal customers to your shop. So we put together a list of marketing ideas for your shop to use this Thanksgiving. Check out the ideas below!

  • Run a contest. Have a referral contest or ask your customers to dress their vehicles like a turkey, and then share the pictures on social media. Announce the contest in your shop and on your website.
  • Support a charity. When customers pay for your services, donate some of the money to a local charity. Show your support by adding this charity to your website.
  • Thank your customers. Write a thank you note to your customer and put it on your website.
  • Loyalty customer programs. Reward customers for their business with discounts or gifts. Inform customers about your VIP program on your website.
  • Sponsor local teams and events. Show your support for a local team by adding pictures and mentioning them on your website.
  • Pre-Trip inspection promotions. Add coupons to your website to get your customers to bring their vehicle in for their pre-trip inspections.

If you have any questions about your website or about these marketing ideas, please feel free to give us a call at 866-665-1605.

Name Your Car Day – October 2nd, 2015

October 6th, 2015

Name Your Car Day was on October 2nd– did you participate by coming up with a name for your vehicle? Most car owners that name their vehicle do so because they are emotionally attached to it. They drive around every day in this vehicle and entrust it with their life. Naming the vehicle may also make it feel like a member of their family, making them care about it even more.

Because your customers are this attached to their vehicle, they need to be able to trust the mechanic that will be working on their car. How can your automotive repair shop earn their trust? By having a great online reputation!

Repair Shop Websites has created a powerful review platform that is designed to help your repair shop gain their credibility and trust. We do this by helping you spread your positive reviews on the most commonly visited websites, which results in maximizing your online visibility.

If you want increase online business by earning your customer’s trust, contact us today at 866-665-1605 to learn more about our Pro+Engage website package.

How to Get Your Automotive Repair Shop Website Ready for the Fall Season

September 1st, 2015

The Summer is coming to an end, and the Fall is on its way. This means that the cooler temperatures are drawing closer, and that this is the perfect time to start revamping your website.  If you updated your website for the Summer, you are most likely still promoting services that are related to A/C repair. You will need to get that changed before Fall gets here because those services aren’t relevant with the season.

So what can you do to update your website for the Fall?

  1. Pick out a new website design. A new design will give your shop a fresh look, show your customers that that you care about their online experience, and that you’re professional.
  2. Add new call-to-action buttons. Call-to-actions should be added that will help promote services that keep your customer’s vehicles performing at an optimal level this fall.
  3. Update your coupons. Run promotions and specials for back to school or “winterizing” your vehicle.
  4. Add new pictures.  Keep your website fresh by adding new pictures. Have you done any updates recently to your shop?
  5. Add new product logos. Promote new products this Fall by adding their logos to your website.

If you do these few updates, your website will be ready for the Fall and you will have a leg up on the competition. If you have questions or if you need any changes done, please contact us at 866-665-1605.

Automotive Repair Shop Marketing – How to Win Female Customers

September 1st, 2015

We wrote a post a while back about how women prefer going to the dentist over an automotive repair shop. This was because an overwhelming 83% of women surveyed felt that they were overcharged for their service.

If you want your automotive repair shop to grow you need change how women perceive your business. You can do this by making your website look female-friendly. But how can you use your website to earn their business and change this view?

The pictures on your website need to showcase your shop as being clean and friendly. Your website should have pictures of a clean waiting area, a female staff member or a happy female customer.

You need to also add customer reviews from females to your website. This will help build trust with the customer knowing that you have already provided excellent service to another female.

Having a presence on social media is another thing you can do for your shop. Posting car care tips on social media websites like Facebook can help build your shop’s credibility, because it shows you care about their vehicle. We can help you do this with our Pro+Connect package.

If you need your website updated, Repair Shop Websites can help your shop become more female-friendly. All changes to your website are FREE! Contact us today at 866-665-1605.

How to Get Repeat Business for Your Automotive Repair Shop

September 1st, 2015

I had a great conversation the other day with John Aldridge who owns A &A Tire and Auto Service in Indianapolis, Indiana. He runs a very successful automotive repair shop because he does a great job with repeat customers. But how does he get repeat business?

When speaking to John he told me how he does it and I want to share his message with you. He said, “I get repeat customers because three days after they leave our shop, I give them a call to see how everything is going.” This is a great example of customer service. It shows that you care about them and their vehicle. This also gives your shop another opportunity to talk to the customer to see if they have any other vehicles that they need serviced.

If you aren’t doing this already, give it a try. This could help boost your shop’s reputation online along with our TopShop Integrated Reviews Platform. If you wish to learn more about our powerful review platform, contact us at 866-665-1605.