Repair Shop Advice

Posts Tagged ‘google plus’

Get Social with Your Customers!

May 31st, 2013

Are My Customers On Social Media? Do I Need Social Media for My Business?

YES!  Yes, you do.  Facebook, Twitter, Foursquare, and GOOGLE+ are the modern day word of mouth.  Believe us when we tell you, “Nothing spreads faster than information over social media!”

Example: When Chris arrived at Adam’s Auto Repair Shop he checked into the shop through Foursquare on his smart phone. He appreciated the service so much that he received at Adam’s Auto Repair Shop, he shared the experience with his friends on Facebook. He also has a twitter account so he tweeted it out to his 1,000 followers.  In an instant, tons of people know who, where, and what Adam’s Auto Repair Shop is all about. Now because of the good review by Chris, those people tell their friends, those friends tell their friends, and even more friends tell their friends.  Adam’s has just become “Internet Famous!” That is your goal!

Do you have social media for your business but don’t know what to post or do with it? Check out my list of ideas and tips below.

Ideas for Social Media Posts:

  • Company News/ Updates – events, new equipment, important dates
  • Share Content – blogs, articles, videos, reviews
  • Tips – provide knowledge about vehicle, solutions to problems
  • Ideas – how to repair vehicle or what is wrong
  • Contests/ Polls – sweepstakes, photo’s, car questions, videos
  • Share Photos – choose interesting/ entertaining photos that your customers can relate to or connect with it.
  • Ask Questions – get your fans involved, feedback, engage
  • Customer Support – answer questions, show you have a face behind your brand
  • Promotions/ Specials – coupons or special’s your shop is offering
  • Advertise – promote your services or products
  • Free Stuff – give away money, services or products

Use social media to promote your services and engage with your customers.  Set up social media accounts, add it to your website, and interact with your fans.  If you don’t have time for Social Media, Repair Shop Websites can take care of it for you.

Did you know our 4th Gear package offers Facebook and Google + set up and posts?  We can post once a week, so you are actively reaching your customers.  This is one thing you can do to help your Auto Repair Shop Website run at maximum potential.  Don’t just have a website for your repair shop.  Help us make it work for you. If you aren’t comfortable or need more information, call 866 665 1605 for assistance.

Repair Shop’s and Social Media

Are You Losing Business to Your Competitors? We Can Help!

May 8th, 2013

Can Your Customers Find Your Business Online?

In an effort to increase the use of its Google + social media platform, Google has converted your Places Page to a Google+ Page. This change can have a tremendous effect on how customers find your business.

How does this change affect your auto repair/auto parts business?

Google merged business places pages with plus pages. If you are unsure of what a place page is, it’s the Google search listing at the top of the search area displaying the map section in alphabetized order.

As a business owner, you can still use Google Places to manage your business information; However, your customers can now rate, review, and upload photos through the new local search experience Google +. Now, when customers search for your business, instead of seeing a places page, they’ll be directed to the local Google + page for your business. This new platform is a great way to reach out to existing and future customers.

Remember, when you load pictures on to your Google Plus page, follow the same advice Repair Shop Websites gives you about pictures on your website: A picture from the nearest intersection, road, or street that displays your sign and front of your shop or parts store – this provides customers and potential customers that land on your website or Google Plus page an opportunity to put 2 and 2 together as they pass by your shop or store on a daily basis. Repair shop owners, do you have a waiting area? Display pictures of this to your potential customers and let them know they have a safe, clean, and professional shop ready to take care of their auto repair needs. As always, there is a wealth of information on the web about the new Google Plus features.

Click Here to View An Example of a Google+ Business Page

If you would like more information about Google, visit https://support.google.com/plus/bin/topic.py?hl=en&topic=2566084
If you have additional questions or need help, please call Repair Shop Websites customer service at 866-665-1605.

How to Market Your Business Online – Internet Marketing Strategies for Your Small Business

April 12th, 2013

Marketing Strategy           

              Consumer behavior has changed over the past couple of years. Your customers are now spending the majority of their time online. They are not looking at the yellow pages for places to go or for help with a problem they might have. They are spending their time on search engines and social media websites.

                If you are a small business owner, how are you currently advertising or promoting your business?  Are you using the yellow pages?  Are you running an ad in the local newspaper?  Are you putting flyers around town?  That might have worked well in the past, but times have changed.  Like I said before, “your customers are online, and you need to be there!”

                Small business owners listen up; you need to focus the majority of your marketing efforts online. You need to get in front of your customer, and have them remember you when it is time for them to purchase a product or service.  Below I have listed ways to help market your business effectively online:

  1. Search Engines Your customers are using search engines a lot more than any other directory to look up products or services. You need to make sure your business website has a strong presence on the most popular search engines. The most popular search engines are : Google, Bing, and Yahoo.  Google, however, has 80% of the search market and you need to focus your search engine efforts there.  Make sure you have completely created your Google Places page.
  2. Social Media Create a social media account on these four sites:  Facebook, Twitter, YouTube and LinkedIn.  Use them to share tips, ideas, and information about your business. This will help form a personal relationship with your business.
  3. Citations – Citations are local directories where you can list your business.  Citations include Yelp, Citysearch, Yahoo Local, and more.  They are important, because they create quality organic back links to your website.  Being able to have your business name, address, and phone number all over the internet consistently will help add credibility, and help your search rankings.
  4. Blogs – In 2013, content is king!  When it comes to search engine optimization, the content you write on your blog is extremely important for your business. Use your blog to share tips, ideas, information about your business, and help your customers.  This will bring in internet traffic from search engines and the traffic will be directed to your website.  Having a blog helps establish your credibility and builds trust with the reader.
  5. Newsletters – People check their emails every day.  A great way to get in front of your customers is to send out monthly or bi-weekly newsletters. The newsletter will help them keep your business in mind when they need your help.  You can run promotions, tips, and ideas.  
  6. Mobile- If your website is not mobile friendly; you are hurting your online marketing strategy. Everyone today has a cell phone and the majority of people have a smart phone. Your website needs to be easy and simple to use for your customers. They should be able to get everything done with one touch!
  7.  Call – to –Actions- This is important because your internet visitors need to know what to do when they come to your website, social media page, blog, or citation. Having a call-to-action will result in an action by the web visitor or provide some kind of value. When a visitor arrives, they may be undecided about the purchase.   But, if you ask them to do something or provide valuable information, it may convince them to contact you!

The tips above will help increase traffic to your website, and increase the number of customers in your door.  Make sure you have created goals and a plan for your internet marketing strategy before you move forward.

If you have any questions about online marketing, please contact us at help@repairshopwebsites.com or 1-866-665-1605 Option 2.

 Thanks,

Justin Raymond/Customer Service Representative

You Have A Website – Now What?

March 28th, 2013

Websites are always evolving and ever changing.  After RSW has created your website, the most important tool to their customers is SEO.  As the website leaders in the auto repair field, RSW has created content designed to make sure their customers can be found in search engines.   SEO (Search Engine Optimization) is just one factor in having a successful, searchable website.  After your internet presence has been established, there are still some steps the repair shop owners must take to insure success.  Let’s take a look two simple and not so time consuming things you can do to make sure your website’s potential is maximized.

Does Anyone Know What Your Repair Shop Looks Like?

Send some photos!  A customer goes online, searches for auto repair services, and XYZ Repair Shop comes up in the search.  The customer clicks on the information and is directed to this awesome website.    The customer finds everything they are looking for – name, address, Hours of operation, and a phone number.  Unfortunately for the shop, one basic need is not met.  The customer has no visual.  Without a visual, they have no sense of bond or commitment.  That customer is on to the next website, which has little info and a nice photo of the shop and the staff.  They now have a visual relationship and are ready to commit to their new internet friend.  Don’t be a stranger, send a picture.  Snap a photo with your Smartphone and email it to csr@repairshopwebsites.com.  A new customer is a photo away from visiting your shop!

Do I Need Social Media?

YES!  Yes, you do.  Facebook, Twitter, Foursquare, and GOOGLE+ are the modern day word of mouth.  Believe us when we tell you, “Nothing spreads faster than information over social media!”  Example: Little Jimmy, who has thousands of friends on Facebook, appreciated the service his mom and dad received at XYZ Repair shop, so he tweeted it out to his 1,000 followers.  In an instant, 1,000 people know who, where, and what XYZ Repair Shop is.  Now, those people tell their friends, those friends tell their friends, and even more friends tell their friends.  XYZ has just become “Internet Famous!”  That is your goal!  Use social media to promote your services.  Set up social media accounts, add it to your website, and promote your great services.  If you don’t have time for Social Media, RSW can take care of it for you.  Did you know our 4th Gear package offers Facebook and Google + set up and posts?  We can post once a week, so you are actively reaching your customers.  Spread the word and share your URL www.xyzrepairshop.com

These are just a couple of things you can do to make sure your Auto Repair Shop Website is running at maximum potential.  Don’t just have a website.  Help us make it work for you. If you aren’t comfortable or need more information, call 866 665 1605 for assistance.  

Thanks,

Chris Williams/ Customer Service Representative

Google has removed your places page!

March 22nd, 2013

 How does this change affect your auto repair/auto parts business?

In an effort to increase the use of its Google + social media platform, Google has converted your Places Page to a Google+ Page.  This change can have a tremendous effect on how customers find your business.
How does this change affect your auto repair/auto parts business? 

In June, Google merged business places pages with plus pages.  If you are unsure of what a place page is, it’s the Google search listing at the top of the search area displaying the map section in alphabetized order. 

As a business owner, you can still use Google Places to manage your business information; However, your customers can now rate, review, and upload photos through the new local search experience Google +.  Now, when customers search for your business, instead of seeing a places page, they’ll be directed to the local Google + page for your business. This new platform is a great way to reach out to existing and future customers.  Remember, when you load pictures on to your Google Plus page, follow the same advice Repair Shop Websites gives you about pictures on your website:  A picture from the nearest intersection, road, or street that displays your sign and front of your shop or parts store – this provides customers and potential customers that land on your website or Google Plus page an opportunity to put 2 and 2 together as they pass by your shop or store on a daily basis. Repair shop owners, do you have a waiting area? Display pictures of this to your potential customers and let them know they have a safe, clean, and professional shop ready to take care of their auto repair needs. As always, there is a wealth of information on the web about the new Google Plus features.

If you would like more information, visit https://support.google.com/plus/bin/topic.py?hl=en&topic=2566084
  If you have additional questions or need help, please call Repair Shop Websites customer service  at  866-665-1605 .