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Repair Shop Advice

Posts Tagged ‘Facebook’

How to Promote Your Facebook Business Page – Automotive Repair Shops

January 5th, 2016

How many likes does your Facebook Business page currently have?  Facebook is the most popular way to attract social media users to independent shops – according to SearchAutoParts.com, 73% of the independent shops using social media feel that Facebook yields the best results.  The more likes your shop has, the more likely it is to show up in front of your customers using Facebook!

Here is a list of ways to get more likes for your Facebook Business Page:

  1. Include the Facebook like box on your website – A lot of our customers already have this on their website. Please let us know if this needs to be added.
  2. Invite your employees and friends to like your page – Go to your Facebook page and on the left side you will see “Invite friends to like this Page.” Click on the link and ask your friends to like your page.
  3. Add a Facebook link to your email signature.
  4. Add Facebook to your business cards.
  5. Put up flyers around the shop promoting your page.
  6. Create coupons or promotions centered on Facebook, such as a coupon for your website that offers a discount for liking your page.

If you need help with any of this , please contact our friendly customer service representatives at 866-665-1605.

Is Your Facebook Page Like An Icy Cold Bare Land?

January 9th, 2015

BRRRRRRR! It’s COLD out there! In fact, I just learned that it is below freezing in FLORIDA – 26 degrees right now!

GUESS how I learned that it was 26 degrees in Pensacola, FL!!!? Okay, I’ll tell you… FACEBOOK! Yup, I saw a post about it when I scrolled through my “News Feed”. You know what else I saw when I scrolled through my “News Feed”? I saw posts by and about businesses that I (or my friends) had “liked”.

Why am I telling you about this? Because if you aren’t already, you should be on this bandwagon… Facebook. You should be posting and reminding customers that you exist- because one day they will need your services. Maybe not today, but by reminding them that they are connected to a repair shop, when they need a mechanic – they’ll check their Facebook connections and call you!

If you have questions about this, we’d love to help you understand it more. Give us a call at 855-349-5289. We care about your business and want to see it thrive.

Facebook – 30 Million Active Business Pages

June 4th, 2014

As of June 3, 2014, Facebook has over 30 million active business pages.  The number of business pages has increased by 5 million since November, 2013.

So what does this mean for your business?

This means that if you have a Facebook Business Page you have a lot of competition and need to be active with your social media account.

What can you do to beat the competition?

  • Double check your classification. You should be listed under “Automotive”
  • Completely and accurately fill out your business page information
  • Upload a cover photo
  • Upload a profile picture
  • Post frequently, at least once a week
  • Post interesting, funny, and entertaining content
  • Interact with your followers

Those are just some of the tips that you can use to help your business be successful on Facebook.

If you have questions about Facebook or don’t know how to use it, Repair Shop Websites would be happy to assist. We can even post to your Facebook Page weekly for you! The benefits are available in our 4th Gear package. You can contact us for more details at 1-866-665-1605 Option 2.

WhatsApp with Facebook?

February 24th, 2014

The mobile app called WhatsApp has been purchased by Facebook for $19 billion. What is WhatsApp? WhatsApp is an app on a mobile device that allows users to do cross-platform messaging. Its users can send and receive SMS and MMS text messages for free.

Why did Facebook purchase WhatsApp? Facebook purchased WhatsApp because they currently have over 450 million users and generate very little revenue. Facebook wants to stay ahead of the competition on mobile devices and will be able to generate more revenue from this purchase.  Zuckerburg plans on making the wireless internet access easier and more affordable in developing countries.

If the internet is going to be easier to access and more affordable that means there will be more internet users. That means having an internet presence for your repair shop is even more important. You need a website and you need be on social media. If your business is not online, you’re losing business.

If you don’t have a website or have questions about social media for your repair shop, please contact us at 1-866-665-1605 Option 2.

Are You Using Social Media Plugins?

February 10th, 2014

Having a website for your repair shop is important because it shows that you are professional and that you exist. It also allows your website visitors to learn about your business. Your website needs to represent your company and provide valuable information.

Have you created social media accounts for your business? Why not put them on your website? Putting your Facebook business page or twitter account on your website will help you gain more followers. When the website visitor comes to your site they can like your Facebook business page and start connecting with your company. You will begin to earn the trust of your fans or followers with the content you provide. This could earn their business and you will be their go-to when they have problems with their vehicle.

If you don’t understand Facebook or social media we can help. We can create your Facebook business page and post to it for you with our Pro+Connect Package.

 

Is Your Repair Shop Trending?

January 20th, 2014

Facebook is known for always making changes to their social network. They are constantly looking for new ways for people to connect with other people. They newest Facebook addition is called “Trending.” If you login to  your Facebook page and look at the top right corner you can find trending. Facebook created trending to help their users learn about the most popular topics and hashtags on their social network.

If you want your business to be trending you need a Facebook account. Creating a Facebook account is just the first step. In order for people to be talking about your repair shop you need to be active on social media and connect with your customers. If Facebook confuses you don’t worry, Repair Shop Websites can create your Facebook page, and post to it for you with our 4th gear package.

If you have any questions please contact us at 1-866-665-1605 Option 2.

Does Your Repair Shop Have Fans?

November 21st, 2013

Is Your Repair Shop Using Social Media?

Your customers spend the majority of their day on the internet connecting with their friends, family and companies. Why wouldn’t you want to talk to your customers or be talked about? Social Media is one of the most powerful word of mouth tools online today! Social Media is important because it increases your brand awareness, helps improve SEO and can enhance relationships with your customers.

The most important social media channels are:

You need to go get on these websites, create accounts and start interacting with your customers!

We can create and manage your Facebook Business Page with our 4th gear package. Contact us for details!

 

New Facebook 5 Star Ratings

November 12th, 2013

Facebook may have recently moved your 5 star rating to underneath your company’s name. The ratings feature is not new, your fans have been able to leave reviews about your business for a while. It was located further down on the right side of your Facebook business page.

Take a look at the picture to see how your Facebook business page looks. Your page may not have this rating under you name yet because they are currently in the testing phase.

This new move could be good because it will take the focus away from how many likes your Facebook page has and focus more on the quality of your service or products.

This change could also hurt you because the rating scale is more prominent, so if you have bad ratings they will be seen right away and they might show up in searches or Facebook ads?

Just make sure your company provides excellent customer service and asks your customers to leave honest testimonials about the experience they had with your business. Customer reviews are important and can bring in new business.

In our 4th gear package customers can submit testimonials from your website and we can post to your Facebook business page for you. To learn more, contact us at 866-665-1605 Option 2.

Your Local Business Listing

November 7th, 2013

Citations are anything online that mentions your business name and address, and they are important for your business to be successful online. When people search for your services online they are looking locally for the most reliable repair shop. You want your business to show up when they break down!

Your local online listings are important because they help drive traffic to your website and rank well in the search engines. Local business listings usually provide basic but important information about your shop. Some of the information usually includes: shop name, location, hours, services, contact information, customer reviews, social media and your website.

The Most Important Business Listings Include:

You need to get more involved in marketing your business online. Having a website is important but you need to have more than one online listing so your customers can find you. There is a lot of competition on the internet, and you need to fight back by getting your shop listed online. Make sure all of the information is filled out and accurate. Please contact us if you have any questions 1-866-665-1605 Option 2.

The New Facebook News Feed Algorithm

August 7th, 2013

On your Facebook News feed you see lots of information. Some of the information you care about and other information you choose to ignore. According to Lars Backstrom, Engineering Manager for Facebook’s News Feed Ranking, “The average user’s Facebook News Feed has around 1,500 stories throughout the day.” The amount of stories you actually see is around 20%.

Facebook’s goal for the News Feed is to give you an experience similar to a newspaper, so you can read stories that concern you. They want to highlight the stories that they feel users will enjoy the most. Their process of doing this involves assigning a score to each story and the stories with the highest score go to the top.

Scoring Factors:

  • Relationship with the User
  • Number of Comments
  • Number of Likes
  • Number of Shares

The Changes:

  • “Story Bumping” – Older stories that were posted earlier in the day that may have not been seen will join the new stories at the top of your feed when you refresh your page. Facebook is hoping to increase user engagement by not hiding less relevant content.
  • The algorithm also looks at the last 50 interactions and will give the story a higher importance rating on the pages and friends you’ve interacted with recently.

If you have questions about Facebook or how to use social media give us a call at 866-665-1605 or email us. Our 4th gear package offers help with your Facebook page. We can create your Facebook business page and post to it for you!