Repair Shop Advice

Posts Tagged ‘Auto Repair Shops’

Do You Need Help Finding the Right Automotive Technician?

February 5th, 2016

As a shop owner, you want to put together a winning team so you can provide your customers with the best automotive service in town. But it’s not always easy for you to reach the right technicians to create a strong team. What if you had help connecting with the right job applicants?

Repair Shop Websites can help your shop reach the right people online with our brand-new job description pages. All of our job descriptions are professionally written and include all of the applicant requirements. The descriptions are also optimized for all of the major search engines so they will be able to find your shop, and contact you through your website. We just need to know what positions you have available so we can add them to your website.

To learn more about our brand-new job description pages, please contact us today at 866-665-1605.

How to Evaluate Customer Service at Your Automotive Repair Shop

November 3rd, 2015

Have you ever wondered what makes a customer feel like they’ve had a great experience?  Shop owners and managers have to juggle so many responsibilities to keep their shops performing that it’s hard to find the time to sit down and think about everything your shop could be doing to improve your customer service experience.

Fortunately, industry veteran Brian Canning at Search Auto Parts has written this article on customer service, which provides ten things to watch for when you’re evaluating customer service at your automotive repair shop.

Read his article on

New Year, New Website Design

January 15th, 2015

The new year is here, and you might be thinking about a fresh start. But as a repair shop, what can you do to start fresh going into 2015? How about updating your website design? A new website design will give you a new look, show your customers that you care about their online experience, and [that you are THE shop to go to.]

Repair Shop Websites is always looking for new ways to improve our product offerings, better serve our customers, and enhance our website designs. We have recently created two new designs for our customers! These designs are built to maximize your customer engagement. Check out the new designs below….

Design 6.3 is clean and professional, with very direct calls-to-action. When your website visitors arrive on the home page, the important information is there, and they can quickly learn how you can help them and how to contact you.

Design 6.4 is all about the website header. 6.3 is similar to 6.4 with the layout, but the header is filled with a lot more information. When your website visitors come to the site, they can get all of the information they need without clicking or scrolling.

These designs are both mobile responsive and exclusively available for our Pro+Mobile, and Pro+Connect customers. If you have questions about your website design, or would like to give your website a new look, give us a call at 855-349-5289.

Google’s New Local Search Algorithm: Yelp and Google My Business

September 3rd, 2014

Google recently released a new update called “Pigeon.” The goal of this update was to provide more relevant and accurate search results for people who use the search engine. Google wanted to improve their local search results and this update might have done that.

According to Search Engine Land, Yelp and other local directory sites have seen the biggest benefit from the “Pigeon” update. In some peoples opinions this update made the local search results worse. People go to Google to answer questions, look for a product or service, or some other reason. If they wanted to go to Yelp, they would go to Yelp’s website. People who use search engines are looking for credible and relevant business websites. Why push business websites down if that is what they are looking for?

What does this mean for your small business?

Get on the Yelp and Google My Business bandwagon! If you haven’t already created a Yelp and Google My Business account, do it! This will help you beat the competition and drive more traffic to your website.

How to push Yelp and Google My Business:

  • Link to your website
  • Be active
  • Ask your customers for reviews
  • Create Accounts

Please contact Repair Shop Websites at 866-665-1605 if you have any questions. We can help you setup your Google My Business page with our Pro+Connect Package.


How To Go Green Auto Repair Shops

April 25th, 2014

How can auto repair shops become more environmentally friendly?

Go Green by becoming familiar with your local environmental laws and then adopting conservation practices that benefit the environment and your business.

Here are some examples of “going green:”

  • Clean up spills right away and use dry clean-up practices.
  • Recycling containers.
  • Order fluids in bulk, instead of individual containers.
  • Eliminate spray can use.
  • Install timers and motion sensors for your lights.
  • Purchase lights with good lighting but low energy use.
  • Go Paperless. Use online records for your customers.

If you follow the practices above you will help yourself and the environment.

If you have any questions about going green, click here to learn more!

Guide to Google Places Page

October 9th, 2013

What is the Google Places Page?

The Google Places page is a local business listing for your business. The information on your Google Places page can help your customers find you, contact you and learn more about your business. It will show up in relevant searches across Google.

How to fill it out?

After creating a GMAIL account go to Google and type in places for business. Once there click sign in. After signing in you will be able to create your business listing. Make sure all of your information is correct and make sure everything is filled out.

  • Business name – keep it consistent across the internet
  • Address – make sure it’s accurate and consistent
  • Contact Information – correct phone number
  • Category – “auto repair shop”
  • Hours – correct hours of operation
  • Photos – pictures of shop and logo
  • Description – describe your business

What to do next?

One of the most important things to use your places page for is customer reviews. You need to put a link to your Google places page on your website so your customers can leave reviews. After your customers experience your service ask them kindly to go on your places page and leave an honest review. Having customer testimonials on your places page can only help your search engine rankings and help bring in more business.

What not to do

  • Write your own reviews – Google does not allow the owner of the company to post their own reviews because they are not true and relevant.
  • Have customers write reviews on your shop computer – you will be punished and drop in the rankings because Google will notice the same IP address on all of the reviews being written.
  • Have another company “manage” your listing – your places page is free and you should not have to pay for it. If someone manages your page it could damage your ranking.

Click Here to Learn More About “What Not To Do

Your Google Places Page is very important to your business and your customers. It helps improve your search engine ranking, provide important information and can help bring in more business.

We can help you set up your listing but not “manage” it with any of our packages. If you have any questions, please contact us at 866-665-1605 Option 2.

IS ASE Recognizing Your Shop?

June 25th, 2013

ASE Honors Auto Repair Shops Nationwide

ASE took the time to recognize and honor auto technicians throughout the United States.  Was your shop recognized?  If not, take the time to say “Thank You” to your ASE Technicians.

For more info on how ASE honored the hard working techs June 10-16, 2013.  Read Here

Quick Fixes for Auto Repair Professional to do for Winter

December 7th, 2009

The cold weather has started to set in across the country. AAA reminds drivers to get your car in gear for the winter by doing a few things for your vehicle in this article

  • Car Battery- Should be fully charged so to be able to start your engine in cold months
  • Brakes- Necessary to operate your car safely on slick roads
  • Tire inflation- Under-inflated tires can be very dangerous

Repair Shop Websites reminds you to get these repairs done by auto repair professionals! Do it yourself fixes are never recommended and often lead to more expensive repairs down the road. Be safe! 

The Multi Generation Workplace by Rhonda Hiltbrand

November 10th, 2009

Today’s workplace can be interesting and sometimes difficult due to many factors.  In some instances we are struggling to blend cultures and ages to make a harmonious workplace.  In this article we will focus on the blending of ages.  The average shop owner today is a Baby Boomer (born 1946 – 1964) and this age group represents 43% of today’s workforce.  The U.S. Census Bureau reports that 23% of Traditionalists (born 1925 – 1945) are still working and we have the Generation X (born 1965 – 1980) and the Millennial (born 1980-2002) also in the workforce.  Talk about a generation gap!  This represents a gap of more than 40 years between the oldest and youngest workers.

Since Baby Boomers currently make up the largest workforce and represent the average age of today’s shop owners, I will start with their characteristics. 

  • Live to Work
  • Optimistic
  • Idealistic
  • Over-achievers
  • Work long hours
  • Question authority
  • Competitive (likes titles and recognition)
  • Wary but open to learning new skills
  • Career oriented
  • Value personal gratification
  • Self absorbed

Baby Boomers struggle to understand the “non traditional” work styles of Generation X and Y, although they themselves oppose (d) the strict management style of the Traditionalist.  They are concerned with technology replacing human interaction, such as automated telephone systems, emails and texting and social media, preferring face-to-face interaction. The balancing act of work and family is also a concern for the Boomer as sometimes they are sandwiched between caring for needs of their parents and the needs of their children.

The Traditionalists have seen a lot of change in their lifetime that the Baby Boomer, Generation X and Y might not think a great deal about.  For the most part, gender and racial discrimination are no longer permitted to be an issue but drug testing is almost mandatory.  Performance and contribution are the basis for compensation today instead of seniority.  Here are their characteristics.

  • Work First
  • Loyal & dependable
  • Has faith in institutions
  • Want to build a legacy
  • Values logic
  • Values discipline
  • Like to be shown respect for what they know
  • Like to be shown respect for their experience
  • Stable
  • Detail oriented

The Traditionalists struggle with change and are cautious of untried initiatives.  They are also concerned that an unexpected medical condition could conflict with their ability to keep their employment.  They may have issues with diversity in the workplace as well.

Generation X has learned from observing the Boomers that being loyal and committed to an employer doesn’t mean that employer is loyal to you.  Their grandfather and grandmother (if she worked outside the home) may have kept the same job his/her entire life but the Generation X’s Boomer parents most likely have not enjoyed that stability due to downsizing from mergers, technology, and other factors.  This has created a generation that feels no need to be loyal to a job if something better comes along.  They are more concerned with personal growth than growth within an organization.  Here are their characteristics.

  • Work to Live
  • Skeptical and distrustful of institutions
  • Prefer to build a portable career
  • Independent
  • Outspoken
  • Adaptable
  • Fearless
  • Risk takers
  • Highly adaptive to change
  • Resourceful and self-reliant

The Gen X struggles with rigid organizational hierarchies and does not like to be micromanaged. Their non-traditional work attitude can create friction with their supervisors who perceive that they don’t care about their job, especially went it has to do with attendance and tardiness.  They abhor office politics and are very concerned with balancing work and family.  They work hard but work-life balance with emphasis on activities outside the workplace being more important to them than working long hours and devoting all their time to their career.  They would relish a flex-schedule and although working from home would be difficult in the automotive repair business this is also a goal of most Gen X.

The Millennial or Y Generation live more for today or in the moment.  They are highly creative and the best educated generation to date.  Their education doesn’t necessarily show however when it comes to grammar and spelling because of their style of communication (texting, etc.).  They want the big salary and benefit package but don’t always offer commitment in return.   They can move an organization forward and they have global perspective. Here are their characteristics.

  • Work to Live
  • Want change and diversity
  • Innovative
  • Need immediate gratification
  • Value teamwork
  • Need frequent rewards
  • Values recognition
  • Socially responsible
  • Globally concerned
  • Have full command of tech tools
  • Want a meaningful career
  • Over-confident
  • Self-absorbed
  • Risk-taker
  • Task oriented rather than time oriented

The Gen Y struggle with absenteeism and tardiness because they value more time to do what they want to do when they want to do it. They don’t come across as respectful to co-workers and those in authority although they do look to their leaders as role models and want to learn from them. In their communication, their functional literacy makes them seem less intelligent than they are, they often have credit problems from their spontaneous “live for the day” mindset and their risk taking can make them a health risk to themselves and others.  They work hard, but want to do it on their schedule.  They want challenges and opportunities for growth but also work-life balance.  They need a set of rewards for each task or won’t feel like they are wanted or appreciated in the workforce.  They will probably be the most entrepreneurial generation ever because they won’t accept the work world the way it is presently run.

I have found this research fascinating.  Each generation has valuable skills to offer but they offer them in their own unique way. Here are some of the suggestions from the experts on how to blend these generational differences.

  • Treat your employees as you do your customers.  Do your best to accommodate each generation’s specific needs.
  • Decrease bureaucracies by letting your team know what needs to be done, and then let them do it.
  • Respect competence, initiative, creativity and work/life balance.
  • Praise a job well done and offer rewards.
  • When hiring, don’t just consider the candidates job skills.  Consider how well they “fit” with your current employees.
  • Mentoring is more important than ever.  The Traditionalist and the Boomer generation can offer their job experience knowledge and productivity goals to the X and Y and the X and Y can offer the Traditionalist and the Boomer their tech tool skills. 
  • All want the chance to take on responsibility, network and exchange ideas — make that possible.
  • To figure out how to be fair yet accommodating to all employees won’t be easy.  Let a representative from each generation together help decide how to make it all work to meet their needs, the customers’ needs and your needs.  You are of course the final say but if they have a hand in setting up a proposal they will be more motivated to adhere to it.

When speaking of rewards, the interesting part of this research is that the rewards aren’t necessarily a big dollar bonus.  Time off, movie tickets, restaurant certificates and other such things are very welcomed and the recognition of a job well done is also appreciated. 

Will this be easy?  Not always.  Management today is being asked or going to be asked to manage according to employees values and not always their own.  Each generation comes with its own value system based on what was going on in their life during their “growing up” years.  An example:

Boomer women for the most part thought they could “do it all” and “have it all” by raising a family and working.  The Gen-X and the Gen-Y women don’t necessarily feel that they have to “do it all”, and “have it all” at the same time.   Working with multi-generations can have its rewards, though.  Let all of your staff know what each generation can bring to the table and embrace those characteristics. 

I’ll end with a quote from Jim Goodnight, CEO of SAS.  He believes that his greatest corporate assets walk out the door each night and he wants to make sure they walk back in the next morning.  His strategy is to offer schedule flexibility, a contribution-driven culture and generous amenities because it makes good business sense.  “If employees are happy, they make customers happy.  They make customers happy, they make me happy,” says Goodnight. 

Of course keep in mind that these are generalizations and not every person fits the mold of their particular generation. 

Rhonda Hiltbrand

Chief Operating Officer

NWZ WORX Multimedia

Resolutions to Disagreements over Auto Repair Bills

July 29th, 2009

When dealing with customers it is important to keep records of everything so that the customer can feel that they are dealing with an honest and respectable shop. The article listed below is one Repair Shop Websites and Body Shop Websites finds important for shop owners to take a look at, keep in mind, and use when advising a customer.  You will gain the trust in your customers, and perhaps they will talk to their peers about the integrity of your shop and how it is a good place to do business.

Handling disagreements over a repair bill can be a sticky situation. Often this occurs when the charge to the customer is much larger than the estimate they were given. The auto repair mechanic should keep records of every operation and why it was done. Also keep all old parts in case the customer would like them returned. The last thing that those in the repair shop industry want to do is leave their customers feeling cheated! Read more, click here.