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Thursday, May 14, 2020

Your state may be wide open. Your state may be mostly closed. No matter where you are or what your status is, our new reality is going to force you to think differently about how you get customers into your shop – or maybe just their vehicles.

You are going to have to be more strategic to succeed during a pandemic and a recession. What worked for you before is not likely to work for you now. But, by building a market strategy and then executing that plan well, you are going to give your shop the best opportunity to come through this time in a position of strength.

In this webinar you will get an in-depth look at a framework that you can use to build a winning market strategy, covering topics including :

  • The four key questions for building a market strategy
  • Developing a better understanding of your potential customers
  • Creating messaging that hits the target
  • The critical component for sustainable success

Click or tap on the webinar below to start watching!

Wednesday, January 29, 2020

We surveyed auto repair shop owners from across the United States to get the answers to these questions:

  • What marketing tactic is most effective for bringing in new customers?
  • What marketing tactic is most effective for bringing in existing customers?
  • What key factor are shops highlighting in their marketing?
  • What techniques are shops using to recruit techs?
  • How often do technicians receive training?

We pulled the data together and presented it in our webinar – Shop Owners Survey: What They Told Us About Marketing and Recruiting.

In addition to presenting the data, our marketing director Martin Morgan, went deeper to interpret the data and offer suggestions on how you can use it to the benefit of your shop. He addressed questions including:

  • If social media is performing poorly why should you keep using it? And how might you use it more effectively?
  • How can you differentiate your shop based on how everybody else is marketing?
  • How can you stand out among shops recruiting techs?

Click or tap on the webinar below to start watching!

Tuesday, August 27, 2019

The Internet provides a great opportunity for you to win new customers. But to win their business in 2019, you’ve got to beat out your competitors. How do you do that?

In this in-depth, fast paced webinar our marketing director, Martin Morgan, talks about:

  • Online trends
  • Google search results
  • Pay-per-click ads
  • Google My Business
  • Organic search
  • Reputation Management
  • Social Media
  • The most important thing to remember about all of this

Click or tap on the webinar below to start watching!

Friday, May 24, 2019

Have you asked your customers what made them choose you over the dealership down the road or a franchise repair shop?

We recently surveyed nearly 600 U.S. auto repair shop customers to determine what shops could be doing to make customers happier and increase their business.

The webinar below, “Customers Talk: How to Get Them in the Door and Keep Them Coming Back,” will highlight the results of the survey and how you can use them to bring in more customers and keep them loyal.

Topics covered include:

  • The role of online reviews
  • The impact of price
  • Why service quality may be the most important thing for you to focus on

Wednesday, February 20, 2019

Have you ever thought “I bet I could get more customers if I had more money to spend on marketing or advertising”? While that might be true, it’s also false. You don’t need to break the bank to fill your bays.

This webinar features marketing tips and advice that will help take your auto repair shop to the next level and get you on your way to becoming known as the best shop in town.

Watch this webinar recording to learn more about:
• Common marketing mistakes that lead to paying thousands for no impact at all.
• How to reach your ideal customers
• The six questions that help you get the most from your marketing dollars.

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