Repair Shop Advice

Focus On Your Bays, Not Analytics


December 17, 2013

As a business owner you are always looking for the best ways to reach your customers effectively. The most effective kind of marketing right now is online marketing. To be successful online you need to start by getting a website. After getting a website and personalizing it to match your brand image, you need to spread the word. Put your website on business cards, vehicles, emails, social media, blogs and more.

I am sure you want to know if your marketing efforts are working or not. Looking at hits, visits or clicks will not show you realistic data. They may go to your website but not contact you or come to your place of business.

So how do you know if you are receiving business from the internet?

  • Ask your customers if they have seen your website
  • How did your new customers hear about you?
  • Put coupons/ promotions on your website
  • Appointment Scheduling

The bottom line is if your online marketing is successful your bays will be full! Remember to ask your customers how they heard about you. If you have questions about your website or if you need a website please contact us at 1-866-665-1605 Option 2.