Repair Shop Advice

Have you ever thought “I bet I could get more customers if I had more money to spend on marketing or advertising”? While that might be true, it’s also false. You don’t need to break the bank to fill your bays.

This webinar features marketing tips and advice that will help take your auto repair shop to the next level and get you on your way to becoming known as the best shop in town.

Watch this webinar recording to learn more about:
• Common marketing mistakes that lead to paying thousands for no impact at all.
• How to reach your ideal customers
• The six questions that help you get the most from your marketing dollars.

Recruiting great techs today is more challenging than it ever has been and requires a different approach than what has worked in the past. Low unemployment, increased retirements and increased demand have led to a major shortage of talent. And the bad news – it’s only going to get worse.

During this webinar you’ll hear:
• The updated size of the tech talent shortage problem.
• Why your work environment is so important and how to impact your culture.
• 8 key factors in recruiting great techs.
• 5 things to do to keep your tech talent.

Low unemployment is making hiring difficult for nearly any role, but it’s especially difficult in the automotive repair industry. There are simply not enough new skilled technicians entering the field to replace those that are retiring. Does your shop have a plan in place to stay well-staffed in this challenging environment?

Repair Shop Websites discusses five essential steps in a successful hiring plan. In thirty minutes or less, you’ll learn how to:

• Prepare for hiring success before you ever advertise job openings at your repair shop
• Determine a person’s capability for success, not just their technical competence
• Ensure that your new hires will become more than employees, but a part of your team

If you want to learn best practices for recruiting and retaining skilled technicians, watch this recording now:

Time is money! This is especially true in the automotive industry, and where it’s spent can make or break your shop’s future. Are you spending more time doing oil changes or managing your business?

To maximize the success of your shop, you need to spend enough time working on your business instead of in it. But that is easier said than done for most shop owners. So how do you get the most out of the time you do have to spend on your business? Our webinar recording on Are You Running Your Business? Or Is Your Business Running You? will help you answer that question and more.

If you’re looking to fill up your service bays with more of your ideal customers, then watch this webinar recording.

Elite‘s Bob Cooper shares valuable tips used by the top auto repair shop owners in America!

Here’s what you’ll learn….

• How to generate more referrals for your auto repair shop
• How to save money with your marketing
• How to turn your repair shop customers into marketers
• How to increase your car counts in the most affordable and effective way

Do you want to increase your ARO? When people think about your business do the words “reliable”, “trusting”, and “honest” come to mind? Those are the characteristics that great customers are looking for in a repair shop, and they’re willing to pay more if you project that image both online and in your shop.

This webinar recording for “Attracting Ideal Customers With a High-Caliber Shop Image” will help you maximize your profits and job satisfaction by providing tips to…

• Define what makes an ideal customer
• Attract more ideal customers to your shop
• Keep them coming back

Are you wondering how your auto repair shop can compete with the dealerships who have big marketing budgets? Are you worried that your car count is limited because of the bigger shop or business across the street?

You don’t have to settle for less. Watch our webinar recording on “Competing with the Dealership Across the Street” to learn about how your independent auto repair shop can effectively, and successfully compete with that nearby dealership.

You’ll also learn about:

• Three easy, cost-free ways to drive up your sales
• How to provide customer-focused customer service
• How community involvement attracts more customers

Would you know how well your vehicle was performing if there wasn’t a dashboard? What if there was a dashboard but your odometer and fuel gauge were missing? You might have a hard time determining if your vehicle is in good shape because the key performance indicators are missing. The same is true for your auto repair shop.

To achieve your dream of being a high-performing shop, you need to track and achieve your KPI goals. But where you start and what do you track?

This webinar recording “3 Easy Ways to Improve the Profitability of your Shop, by Bob Cooper of Elite” will help you answer those questions and more. Watch it now by pressing play!

As you know, shop efficiency can significantly impact your profitability. With that in mind, we asked our customer base of more than 2,000 shop owners to share their best tips for maximizing efficiency. We feature their proven methods in this webinar.

If you want to increase your margins by getting more vehicles into your bays and getting them out as quickly as possible, then this webinar recording will be perfect for you!

Please watch this so your repair shop can make more money in less time.

Vehicles are lasting longer than ever before, and dealer service bays are competing more aggressively for work on out-of-warranty vehicles. With all of the challenges facing independent repair shops, it’s not a viable strategy to sit back and wait for customers to face automotive breakdowns. The most successful shops improve their financial position and reduce their stress levels by building a reliable recurring revenue engine. Watch our webinar recording on “How Winning Shops Grow Recurring Revenue” to learn:

• What advantages a recurring revenue model can bring to your shop
• How to convert a single visit or a price-shopper into a ‘trust customer’
• What these customer expect from their repair shop in exchange for their continued trust

If you want to learn how to build a reliable recurring revenue engine for your shop, watch it now!