Your website is one of the first opportunities that most potential customers have to interact with your shop. Anything you can do to make it easier for them to contact you provides you with more opportunities to win their business. That’s why click-to-call was such a great invention.
While click-to-call is still very relevant to today’s consumer, you may be missing opportunities with those potential customers who prefer not to call a business. With the growing number of consumers who would like a near immediate response but prefer not to use the phone is it better to offer texting or a chat?