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Repair Shop Advice

Archive for July, 2022

Want to Supercharge Your Facebook Results? Use the Three E’s!

July 28th, 2022

If your efforts to leverage Facebook to connect with potential customers and grow the awareness of your auto repair shop have fallen flat, read on for tips on how to nurse it back to health and help it thrive.

Unfortunately, many repair shops have heard the message that Facebook is critical for their business…without understanding how to successfully utilize it. If you are approaching Facebook with a “sell, sell, sell” philosophy then you’ve likely done more harm than good and you’d be better off buying Facebook ads. Followers who see that approach will either turn you off or ignore you.

You have to earn the right to get your followers’ attention. We recommend that you use the 80/20 rule, which we outlined in our post from two years ago – 4 Great Facebook Posts for Auto Repair Shops. If you haven’t read that, I encourage you to.

The way to earn your followers’ attention is to Educate, Engage and Entertain!

Educate

Help people understand as much about their vehicle as possible. Teach them how to take care of their car or truck, and how to prolong its life. Help them understand how the way they drive affects their vehicle.

A lot of these things may seem very basic to you as an expert, but the average car owner doesn’t live in your world. Also, don’t be afraid that you are giving away too much information that would allow a DIYer to make repairs or conduct maintenance on their own. The right audience will greatly appreciate your efforts to help them understand their vehicle, will see you as the expert and will reach out to you any time they need service.

Here are a handful of categories of potential educational Facebook posts:

  • How do the different parts of a vehicle work and/or what’s their purpose?
  • What do certain sounds mean from their vehicle?
  • How to prepare for and deal with emergencies
  • What is truly an emergency
  • How to clean specific parts of their vehicle
  • Safe driving tips

Engage

To truly connect with your followers and help them remember your shop, you want to get them involved. You want to try to get them to respond to your post, whether that be likes, or better yet, actual typed responses. Ask them about things they will care about. They don’t have to be things that are automotive-related. Try to make it personal.

Our post from two years ago – 11 Ways to Boost Your Auto Repair Shop’s Facebook Engagement – includes some great ideas for specific posts, and here are some additional ideas:

  • First car
  • Favorite car
  • Favorite road trip
  • Tie-ins to local events
  • Tie-ins to current events

Entertain

If all you do is focus on Educating and Engaging, that is absolutely fine. You will still be using Facebook better than 90% of all the auto repair shops out there. BUT, if you are willing to take the plunge and make the effort to entertain your followers, you can drive the connection to a whole new level.

Right now, entertaining videos are all the rage and the quickest way to go viral. Think of the popularity of TikTok. You don’t have to try to be the next TikTok superstar, but if you can easily shoot some videos with some comedy on your phone, you could make your shop more memorable in your potential customers’ minds. And you can also boost your chances of them sharing those videos with their friends, further expanding your memorability.

Again, this is optional, but great if you are willing to do it.

Earn the opportunity to promote

These three e’s lead us to a bonus e, which is Earning the opportunity to promote. If you use the vast majority of your Facebook posts to Educate, Engage and Entertain your followers, you will Earn the opportunity to promote your business. That enables you to post your promotions and your calls-to-action if somebody needs maintenance or repair, without them getting the impression that all you do is sell, sell, sell.

Facebook is a place people go to connect with friends, family and community. By seeking to connect with them first in that way, you will be able to multiply the value of your efforts on the platform.

If you’d like to learn more about how we help our customers Educate and Engage their audience, call us at 855-294-6397 or schedule a meeting with us at a time that’s convenient for you!

Val & Mike’s Beach Cities Auto Repair – Serving Huntington Beach since 1994

July 27th, 2022

Residents of the Huntington Beach, California area know that the place to go for dependable and 5 star auto maintenance and repair is Val & Mike’s Beach Cities Auto Repair. Their technicians are top-notch and they focus on providing the customer with an excellent experience. That’s why they have so many 5 star reviews. If you are looking for the best auto repair shop in Huntington Beach, whether it’s for brake work, ac repair, an alignment, oil change, or because your check engine light is on, you should call Val & Mike’s today at 714-375-3145.

Supreme Fleet Services – Lafayette, LA -“The Best Fleet Repair Shop In The Area”

July 20th, 2022

To make sure your fleet of vehicles is always on the road, trust Supreme Fleet Services  in Lafayette, LA. They can manage your fleet repairs and maintenance and make sure servicing is up to date and up to standards. Supreme Fleet Services can handle all aspects of fleet repairs and maintenance including Fleet Brakes, Fleet Electrical, Fleet Suspension Work, Maintenance Tracking, Semi Truck Brake Services. Additionally they use high-tech diagnostic equipment to guarantee your vehicles are repaired and/or serviced correctly the first time around. The team only use the highest quality replacement parts when it comes to your fleet. Call the shop at 337-456-7964 to schedule an appointment or stop by at www.supremefleetservices.com today!

Automotive Solutions & Repair – Jackson, MICHIGAN – ” Your Best Auto Repair in Town”

July 11th, 2022

Automotive Solutions & Repair in Jackson, MICHIGAN www.jacksonsautosolutions.com is the place to go to get your car up and running in top condition. Owner Sean has a passion for cars and will treat you and your vehicle with respect. Some of their services include transmissions, engine maintenance and repair, oil changes, and brake servicing just to name a few. Stop by the shop at 735 E South St Jackson, MI 49203 or call (517) 962-5555 to schedule an appointment.

Auto Dr. – Yorkville ILLINOIS – “The Best Auto Repair”

July 7th, 2022

Auto Dr. is proud to be a new auto repair shop in Yorkville ILLINOIS www.myautodryorkville.com . Located at 456 East Veterans Parkway Yorkville, Illinois 60560 they’ve built a team of skilled and experienced team of technicians and are excited to be Yorkville’s new one-stop shop for auto maintenance and repair. Auto Dr. offers a wide variety of services including oil changes and maintenance services, engine repairs, brakes, alignments, and ac/ services. Give them a call at (630) 553-9311 if you have questions or to schedule an appointment.

Culpeper Automotive – Brandy Station, VIRGINA – “The Best Auto Repair In The Area”

July 7th, 2022

Brandy Station, VIRGINA area Culpeper Automotive www.culpeperauto.com is the place to go for all of your car repair needs. All repairs are carried out by their certified, expert technicians, and they have years of experience. They do everything from oil changes to a complete engine overhauls. For instance, they use high-tech diagnostic equipment to guarantee your vehicle is repaired. Additionally, they only use the highest quality replacement parts, filters, oils, and components. Call the shop at (540) 764-4907 for an appointment. You can also visit them at 15145 Rosson Troilo Circle, Brandy Station VA 22714 today.

McKonly’s Garage Inc, Lancaster PENNSYLVANIA -Best Repair Shop in Town

July 6th, 2022

 In McKonly’s Garage Inc, Lancaster Pennsylvania www.mckonlysgarageinc.com is the place to go to get your car up and running in top condition. They have a passion for cars and will treat you and your vehicle with respect. Some of their services include transmissions, engine maintenance and repair, oil changes, and brake servicing just to name a few. Stop by the shop at 3651 Horizon Dr Lancaster, PA 17601 or call 717-285-4833 to schedule an appointment.

Hitchcock Automotive Repair in Sarasota, FLORIDA – One of The Best Auto Repair Shops

July 6th, 2022

Sarasota, Florida area Hitchcock Automotive Repair is the place to go for all of your car repair needs. All repairs are carried out by their certified, expert technicians, and they have years of experience. They do everything from oil changes to a complete engine overhauls. For instance, they use high-tech diagnostic equipment to guarantee your vehicle is repaired. Additionally, they only use the highest quality replacement parts, filters, oils, and components. Call the shop at 941-306-1000 for an appointment. You can also visit them at www.hitchcockautorepair.com today.

Castilleja Auto Repair in Sonora, TEXAS – The Best Auto Repair

July 6th, 2022

Castilleja Auto Repair in Sonora Texas, www.carservicerepairtx.com  is the place to go to get your car up and running in top condition. Owner Armando has a passion for cars and will treat you and your vehicle with respect. Some of their services include transmissions, engine maintenance and repair, oil changes, and brake servicing just to name a few. Stop by the shop at 708 Carver Avenue, Sonora Texas 76950 or call (325) 413-1201 to schedule an appointment.