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Repair Shop Advice

Archive for September, 2021

How to Get More Maintenance Work

September 24th, 2021

We talk to a lot of auto repair shops across the country every day. One of the more common challenges that we have heard from shop owners in 2021 is that they would like to get more maintenance work.

To provide our customers with strategies and tactics to help them sell more maintenance work, we hosted a Peer Learning Group in early September and had a special expert presenter in Koole Bolina, a Performance Coach with ATI. Koole has been in the automotive industry since 1998 and he loves to positively influence those who want to do better and be better.

Koole provided a plethora of tips and insights for getting more maintenance work. You’ll have to ask him for all the secrets, but we’ll share five of the many here:

1. Walk out to the car with the customer.

Walk around the vehicle to check on its condition and reconfirm with the customer the details they shared when making the appointment. Establish rapport. Make a personal connection if you can. This is an opportunity for you to build trust and credibility. Don’t allow the drop off to just be transactional. If you stay behind the counter, customers will see you as a ticket agent at the airport.

Auto Repair Shop technician talking to customer

2. Perform a courtesy check on fluids.

Use fluid test strips. For a waiting customer, “show and sell.” If it is a drop off, a picture is worth a thousand words. Point out the issues and talk to them about the levels. Help them understand why it is important to address the issue and what could happen if they don’t. Give them an estimate for any maintenance services. If they are not ready for the service today, see if they’d like to schedule an appointment to come back.

3. Tie maintenance sales to core repairs.

When you sell a brake job, sell a brake flush. If you are replacing a water pump, sell a coolant flush. These are natural combinations and good opportunities. In addition, if you don’t sell a coolant flush at the same time, you’ve left 50% of the old coolant in the system. That older fluid can ruin the part.

4. Put the flush bottles on the service advisor’s desk.

Tell them they can only be moved when they are emptied. Give them the challenge of getting rid of each bottle before the end of the day. This approach keeps those services right in front of them. On day two replace any of the bottles that are missing. Tell them that if they can show you that they can make those bottles move that you’ll keep them off their desk after a few weeks. If you remove the bottles and they stop selling the services, start all over again.

5. Show the customer that you care.

You are making maintenance recommendations because they are in their best interest, but you’ve got to establish a trusting relationship before you start throwing a bunch of additional services at them and they just see dollar signs. Listen well. Don’t allow distractions when you are talking to them. Show empathy. Take an extra step to serve them and let them know you did it. Don’t do this in a “pat yourself on the back” type of way, but in a “we are always going to be looking out for your best interests” type of way.

We thank Koole and ATI for providing such valuable guidance to our customers. ATI (The Automotive Training Institute) is the leading coaching and consulting automotive management company in the United States, with more than 1,600 active members. Since 1980, ATI has been helping independent auto repair and collision repair shop owners improve their businesses and their lives, with proven, measurable and field-tested strategies and practices.

If you’d like us to help you build a web presence to attract more maintenance work (and to connect with shop owners from across the country through our customers-only Peer Learning Groups), contact us today at 855-294-6397 or Team_RSW@RepairShopWebsites.com.

Automotive Technology Solutions is New Braunfels’s Premier Auto Repair Shop

September 23rd, 2021

Automotive Technology Solutions provides honest and professional automotive repair, performance, and auto maintenance services to the people of New Braunfels and surrounding areas. At  Automotive Technology Solutions, they make every effort to give you the best possible auto repair service for your car or light truck. They won’t just throw parts at a problem and believe in solving the cause of the issue. They believe in transparency with the customer through honesty and going above and beyond expectations.  Visit the shop today at 3923 N Interstate 35 Frontage Rd S 115 New Braunfels or call 830-620-4434 to make an appointment.

Trowell & Turner Automotive Offers Dallas’s Best Auto Repair Services

September 23rd, 2021

Since 1950 Trowell & Turner Automotive has provided the Dallas area with reliable, affordable automotive maintenance and repair services including oil changes, brake jobs, engine maintenance, complete engine overhauls and more! You’ll be hard-pressed to find the same level of professionalism and service that their mechanics provide! Their certified technicians provide the best service in Dallas on domestic and import cars and trucks of all types. Stop by the shop at 603 Harry Hines Blvd. in Dallas or call today to schedule an appointment at 214-637-1940

Taylor Towing & Repair in Milton, VT offers auto repair service you can count on!

September 16th, 2021

Taylor Towing & Repair provide the Milton area with reliable, affordable automotive maintenance and repair services. You’ll be hard-pressed to find the same level of professionalism and service that their mechanics provide! Their certified technicians  provide the best service in Milton on cars and trucks of all types. Call today to schedule an appointment at 802-881-6499 or come by the shop at 30 Clapper Road.

RG Diesel is Greeneville’s Diesel and General Auto Repair Specialist

September 9th, 2021

Get top-notch auto repair services today at RG Diesel LLC. From AC repair to transmission services, their goal is to offer expert auto repairs at an affordable price. They are conveniently located near you in Greeneville. Come by our shop at 3460 W Andrew Johnson Hwy or call today to schedule an appointment at 423-823-9987.

Innovative Automotive is Hurst’s Premiere Repair Shop

September 9th, 2021

Innovative Automotive provides the Hurst area with top quality auto repair, maintenance and service. Their goal is to offer top-notch auto repair services available at affordable prices. They know your time is important which is why they are conveniently located near you in Hurst, TX. Most truck or car maintenance services from alignments to oil changes, to a/c service can be performed while you wait. Difficult or easy, their mechanics will get your auto repairs done quickly and get you back on the road in no time. Call today to schedule an appointment at 817-605-8001 or come by the shop at 412 Grapevine Hwy.

Quality Auto & Diesel Repair, Inc is Key West’s Premier Repair Shop

September 7th, 2021

If you’re looking for Euro and Diesel specialist in the Key West, Quaility Auto & Diesel Repair is your one-stop shop. They can handle everything from A/C repair and diagnostics to major engine overhauls. You’ll be hard-pressed to find more expertise or better customer service than with Jamie and his crew at Quality Auto. Their goal is to offer top-notch auto repair services available at affordable prices. Call today to schedule an appointment at 305-849-2018 or come by the shop at 5180 Suncrest Rd.

Mission Auto KC can diagnose even the toughest problems and get you back on the road in no time.

September 1st, 2021

Merriam area drivers know that they’ll get honest, expert, auto repairs and professional service at Mission Auto KC. Their goal is to offer the best auto services from advanced diagnostics, to electrical services, to oil changes and engine overhauls. They do all at reasonable prices. Stop by the shop at 9700 West 67th Street or call today to schedule an appointment at 913-722-0016.