Repair Shop Advice

Archive for September, 2020

Pillis Brother Service Center is Your One-Stop Service and Repair Shop in Salem, VA

September 30th, 2020

Whether you need your brakes serviced, engine diagnostics, steering and suspension checked or other auto repairs, Pillis Brothers Service Center in Salem is there to help. Get top-notch auto repair services today from AC repair to transmission services, their goal is to offer expert auto repairs at an affordable price. They are conveniently located near you in Salem at 101 E 4th St. Stop by the shop or call today to schedule an appointment at 540-389-6741.

Hurley Family Auto Repair will Take Care of Your Car!

September 30th, 2020

Car repairs can be stressful, but it helps when you have a repair shop you can trust. Family owned and operated, Jesse will give you honest advice, top-notch service, and fair prices – just like family. Hurley Family Auto Repair has been a part of the Peoria, AZ for many years and their trained technicians strive to treat you and your vehicles with the utmost respect. They offer an extensive variety of services including brake repair, electrical services, heating and air, and engine repairs. Stop by the shop at 10824 N 96th Ave or call 623-878-0351 today to make an appointment.

Tito’s Automotive Perfection Center

September 29th, 2020

The experts at Tito’s Automotive Perfection Center know that your car is important to you. From regular maintenance to major repairs, they are the premiere shop in Oxnard, CA. Tito’s Automotive Perfection Center’s highly trained technicians can perform scheduled services. Additionally they complete repairs including, oil changes, and engine maintenance. Call 805-486-9025 to schedule your appointment or visit them at 1311 Commercial Ave today.  

Magazine Shell Automotive Car Care has Everything Your Vehicle Needs!

September 28th, 2020

Magazine Shell Automotive Car Care Center in Cambridge, MA is the place to go to get your car up and running in top condition. They have a passion for cars and will treat you and your vehicle with respect. Some of their services include transmissions, engine maintenance and repair, oil changes, and brake services just to name a few. Stop by the shop at 207 Magazine St or call 617-354-5565 to schedule an appointment.

AutoSmith is Newton Falls One-Stop Repair Shop

September 25th, 2020

Whether you need your brakes serviced, oil changed, battery replaced or other auto repairs, AutoSmith in Newton Falls is there fore you. Their certified technicians and experienced auto repair specialists provide 5-star service on domestic and import vehicles of all makes and models. Call 330-872-5855 to schedule an appointment or stop by at 117 N Milton Blvd and drop your vehicle off at the shop.

Promote Specialized Services to Stand Out from Competitors

September 25th, 2020

If you’re a general automotive shop, the odds are pretty good that you’re happy to see customers who need new brake pads and rotors.  When we ran an informal survey of our customers asking them which five services they most prefer to do, brakes were in the list for more than 90% of respondents.  Around half of surveyed shops also listed A/C services and diagnostics in their top five as well.

These might be great profit engines for many shops.  Should they be prioritized in your marketing?  That depends on your situation.

If you live in a rural area, and competition for auto repair customers isn’t particularly strong, these are great services to lead your marketing efforts.  Vehicles aren’t going to make it far with bad brakes, and depending on your climate and the time of year, they aren’t going to go far without A/C either.

But what if your town or city is full of other shops fighting for that business?  It might not make sense to join them.  At some point, fighting to be the shop people think of for a specific type of job only to have to participate in a price war might not end up being all that profitable after all.

That doesn’t mean you should avoid providing brake services – you’ll probably get plenty of brake business even if that’s not what you’re pushing in your advertising.  It especially makes sense to market these services to existing customers, who already trust your shop and are less likely to price shop or start their repair shop search from scratch.  It just means you might want to try a different angle when it comes to prioritizing services on your website or in any print marketing services you’re using. Here are two other ways to go:

Emphasize Ride Quality and Safety – Some shops we surveyed chose to promote suspension and alignment services, and many of these offered tire services as well.  Alignment machines aren’t cheap, so not every shop has them – and it makes sense to capitalize on them if you do!  And while tires are far from a profit center for most repair shops, they can bring in new customers, offering the potential to build a relationship and provide more profitable services down the road.

Niche Services – If you or another technician in your shop has a particularly strong knowledge of specific vehicle models, such as German or Japanese cars, promoting that expertise can bring in many new customers if your area is big enough to have a large volume of those vehicles.  Promoting yourself as an expert may require you to purchase enhanced (OEM) diagnostic tools and build relationships with parts providers, but the customers you earn are more likely to be loyal because they know you are simply a better resource for their vehicles than other shops.

You can also specialize in less common problems such as electrical, engine or transmission services if you have someone with the expertise to perform those services at a higher level.  This can even lead to referrals from competitors who lack those skills.  Just be careful not to get more specific than your market can support.  Finally, don’t feel like you have to discontinue your general automotive services to promote expertise in a specific vehicle model or automotive system!

To learn how Repair Shop Websites can help your repair shop earn more business, call us at 855-294-6397 or email us at

In and Out Auto Care – Fast, Reliable mechanics in Gladstone, OR!

September 24th, 2020

In and Out Auto Care in Gladstone, OR is the place to go to get your car up and running in top condition. Owner Dan has a passion for cars and will treat you and your vehicle with respect. Some of their services include transmissions, engine maintenance and repair, diagnostics, and brake servicing just to name a few. Stop by the shop at 610 1st Street or call 503-786-0700 to schedule an appointment. 

Royal Auto Mechanic

September 23rd, 2020

South San Francisco area Royal Auto Mechanic is the place to go for all of your car repair needs. All repairs are carried out by their certified, expert technicians, and they have years of experience. They do everything from oil changes to a complete engine overhauls. For instance, they use high-tech diagnostic equipment to guarantee your vehicle is repaired. Additionally, they only use the highest quality replacement parts, filters, oils, and components. Call the shop at 650-589-1135 for an appointment. You can also visit them at 1331 San Mateo Ave today. 

Chad’s Gear & Powertrain is Your One-Stop for Heavy Duty Repairs in Columbus GA

September 22nd, 2020

At Chad’s Gear & Powertrain their highly trained and dedicated workforce will quickly diagnose and repair any problems with your commercial vehicle’s powertrain, hydraulics, electronics, braking systems, or any other component vital to the smooth operation of your business. While light-duty repair shops are common, it’s harder to find technicians with experience in heavy-duty vehicle repair. Chad’s Gear & Powertrain makes certain their knowledge of these vehicles remains up-to-date so they can serve your needs. Call 706-596-8858 to schedule an appointment or stop by the shop today at 1208 20th St in Columbus, GA.

Unemployment is High. There Still Won’t Be Enough Technicians.

September 22nd, 2020

The national unemployment rate continues to drop after the largest spike since the Great Depression, reaching 8.4% in August.  That’s a massive improvement over April’s 14.7% but it’s still a number reached only once (during the Great Recession) in the past 25 years.  Economists are warning to expect unemployment to remain elevated above historic averages for years.

High unemployment is bad news for the economy, but it’s normally beneficial if you’re trying to find great new employees.  Unfortunately for auto repair shop owners, the unemployment rate isn’t going to matter much when it comes to automotive technicians.  There still won’t be enough.

The auto, diesel and collision industries are expected to need 642,000 technicians to enter the workforce between 2020 and 2024, according to the TechForce Foundation.  The number of students successfully completing programs in each of these three fields in 2018 was down compared to 2017.  And although there are signs of increased interest in studying to become a technician, it will be many years before this interest yields experienced technicians.

We’ve mentioned before that COVID-19 is having an uneven impact across the country, with some shops facing large revenue reductions while others struggle to keep up with increased business levels.  The long-term technician shortage impacts shops facing either scenario.  Shops with too little business who reduce or eliminate a technician’s hours may find that replacing them when business returns is difficult or impossible.  Shops drowning in new work and looking for new technicians now may find that, even in this depressed job market, great technicians are hard to find and even harder to afford.

If your shop is hiring, it’s not likely to be easy.  Here are some tips that will help you with employee recruitment, identification and retention:

To learn how Repair Shop Websites can help your auto repair shop grow your business, call us at 855-294-6397 or email us at