For the best in auto repair and maintenance services, turn to Russell Brothers Auto Electric in Huntsville, Alabama. Their family-owned repair shop is well established in the community and they hold to a tradition of providing honest, reliable and cost effective services. For automotive, motorcycle, tractor and marine vehicle repair, Russell Brothers Auto Electric has you covered! Stop by the shop at 2316 Memorial Pkwy SW, or call (256) 539-7766 today to schedule an appointment.
Archive for July, 2020
What type of auto repair work brings the highest margin?
The reality is that it depends on the shop. For your shop, it will be the types of repairs you are best set up to handle well. It’s the repair that your technicians are experienced and efficient at completing. Often, those are the repairs that you tend to get in more than other shops in town.
Of course, most shops don’t advertise that they only do one or two types of auto repairs. As nice as that might sound when they’re busy, most shop managers know a time will come when they’ll be glad they haven’t told everyone in town that they don’t do oil changes.
But when there’s not enough time in the day to get done everything you’re being asked to do, you want to capture all of the high-margin business you can and let the lower-margin stuff float away to competitors, unless it’s a loyal customer in need of help.
How do you do that? Here are three things you can do to help bring in more high-margin business.
Be active – and specific – on Facebook
If your shop really likes brake jobs (as an example), let the world know it. Post pictures of your technicians working on brakes in the shop – and talk about what’s going on in the picture. If you offer coupons, make them specific to brakes.
If you’re efficient at completing brake jobs and getting the vehicles back on the road, promote how quickly you can get it done. This attaches your shop’s name to brakes in the minds of customers. More importantly, when the Google spiders crawl the web, they’ll see your shop’s name connected to brake repair more often, and will then be more likely to show your website higher up in brake repair-related search results, helping bring those specific customers into your shop.
Seek reviews that mention your high-margin jobs
Excellent reviews are one of the most important parts of a great online presence. Most people check reviews before they go to an auto repair shop, and while they don’t believe everything they read (everyone knows that some customers are crazy) people are going to believe a pattern of customer opinions, whether those opinions are positive or negative.
Google does the same thing. For instance, if your shop has dozens of positive reviews for A/C repair, your shop is likely to rank high when a nearby resident searches for someone to repair their vehicle’s air conditioning. This makes sense – Google likes sending people to places where they’ll have a positive experience.
This is why it’s especially important to have strong reviews that mention your high-margin services. If you’re doing an ideal type of work for a loyal customer, or for a customer who seems especially happy with the service they’ve gotten, ask them if they’d be willing to write a review for you on Google. And make sure to ask them to mention the service you performed for them. It will bolster your reputation among people and search engines alike.
Invest, and know where you stand
If you’re known for a specific type of service, it’s worth the cost and effort to make sure you remain the best in town at it. If you’ve got the best-trained technicians and the most efficient equipment to complete the service, you’ll probably be able to offer it at a lower price (and still make an excellent margin) than someone who has to spend twice as long on it. And even if the competition tries to underprice you, the experience at your shop will be smoother and the work quality will be better. That’s going to bring in more customers, allowing you to invest even more. That’s how you get a competitive advantage!
We can optimize your web presence to bring in your most profitable work, too! To learn how, call us at 855-394-6397 or email us at Team_RSW@RepairShopWebsites.com.
California Complete Car Care in California, MD is the place to go to get your car up and running in top condition. They have a passion for cars and will treat you and your vehicle with respect. Some of their services include transmissions, engine maintenance and repair, oil changes, and brake servicing just to name a few. Stop by the shop at 22576 MacArthur Blvd #295 or call 240-237-8703 to schedule an appointment.
Since 1976, H&W Auto Repair has provided the Chattanooga area with five-star auto repair. Their goal is to offer top-notch auto repair services available at affordable prices. You can rely on the expert car care services of H&W Auto Repair. From specialized emission services to preventative maintenance, we’ll keep your vehicle safe for the road. Call today to schedule an appointment at 423-894-7379 or come by the shop at 5818 Lee Hwy.
Whether you need your brakes serviced, oil changed, battery replaced or other auto repairs, Complete Auto Diagnostics & Repair in Moose Lake is there to help. They have experience servicing all makes and models of domestic and import vehicles, and are honored to keep vehicles throughout the Moose Lake area reliable and well-maintained. Their skillful mechanics will take great care of your vehicle, quickly diagnosing any problems and offering cost- effective solutions to get you back on the road. Call the shop at 218-485-8270 to schedule an appointment or stop by 581 Arrowhead Lane and drop your vehicle.
Car repairs can be stressful, but it helps when you have a repair shop you can trust. Family owned and operated, Johnny’s Automotive LLC boasts being a country club for your car. They will give you honest advice, top-notch service, and fair prices – just like family. Johnny’s Automotive has been a part of the Haines City, FL for 14 years and their trained technicians strive to treat you and your vehicles with the utmost respect. Stop by the shop at 31600 US-27 or call (863) 422-2995 today to make an appointment.
Your customers are all bringing you the same thing – a vehicle in need of maintenance or repair. That doesn’t mean their circumstances aren’t all different, especially in this chaotic time.
The best way to provide great customer service is to figure out where a customer’s vehicle fits into their lives and make sure you’re supporting them. Click here for tips on how to do that well.
Family owned and operated since 1976,Olympic Automotive Services in Bryan Texas will give you honest advice, top-notch service, and fair prices – just like family. Olympic Automotive has been a part of the Bryan, TX area for more than 40 years and their trained technicians strive to treat you and your vehicles with the utmost respect. They offer an extensive variety of services including alignments, brake repair, electrical services, heating and air, tires, and engine repairs. Stop by the shop at 3510 E 29th Street or call 979-846-8411 today to make an appointment.
Hot Springs AR, area Western Auto is the place to go for all of your car repair needs. All repairs are carried out by their certified, expert technicians, and they have years of experience. They do everything from oil changes to a complete engine overhauls. For instance, they use high-tech diagnostic equipment to guarantee your vehicle is repaired. Additionally, they only use the highest quality replacement parts, filters, oils, and components. Call the shop at 501-623-1497 for an appointment. You can also visit them at 1307 Albert Pike Rd today.
If you’re in Tallahassee FL, then you know that McKenzies Automotive Services is the place to go for auto repairs and maintenance. They’ve built an incredible team of experienced technicians who can diagnose your problem and get your car back on the road. And running better than ever. McKenzies Automotive Services strives to go above and beyond. Additionally we use the latest technology to assess the situation and offer you alternatives. Stop by our convenient location at 244 E Jennings St. Call 850-224-1722 to schedule your appointment.