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Repair Shop Advice

Archive for June, 2020

Brooklyn Auto Care is your Automotive Expert in Brooklyn MI

June 30th, 2020

Brooklyn Auto Care is the automotive expert in Brooklyn, MI and since 2017 they’ve provided the Brooklyn area with reliable, affordable automotive maintenance and repair services. They have experience servicing all makes and models of domestic and import vehicles, and are honored to keep vehicles throughout the Brooklyn area reliable and well-maintained. Their skillful mechanics will take great care of your vehicle too, quickly diagnosing any problems and offering cost-effective solutions to get you back on the road. Their services include oil changes, car and truck maintenance, engine and transmission repair, heating and cooling services and more! Call 517-467-2160 today to schedule an appointment or stop by the shop at 11565 Brooklyn Road.

Union Street Automotive is the Newark area’s Expert Auto Shop.

June 30th, 2020

Newark, NY area Union Street Automotive is the place to go for all of your car repair needs. All repairs are carried out by their certified, expert technicians, and they have years of experience. They do everything from oil changes to a complete engine overhauls. For instance, they use high-tech diagnostic equipment to guarantee your vehicle is repaired. Additionally, they only use the highest quality replacement parts, filters, oils, and components. Call the shop at (315) 331-2525 for an appointment. You can also visit them at 175 W Union St today. 

JS Automotive is New Hampshire’s Auto Repair Specialist

June 24th, 2020

Whether you need your brakes serviced, oil changed, battery replaced or other auto repairs, JS Automotive in Grantham, Walpole, and Charlestown., NH is here to help. If you’re in Central New Hampshire then you know that JS Automotive is the place to go for auto repairs and maintenance. They’ve built an incredible team of experienced auto technicians who can diagnose your problem and get your car back on the road and running better than ever. JS Automotive strives to go above and beyond your expectations and truly amaze you with their top-notch service. We use the latest technology to assess the situation and so you can understand all of your options. Stop by any of their convenient locations or call to schedule your appointment.

JS Automotive – Grantham
86 Route 10 South Grantham, NH 03753
(603) 843-8303

JS Automotive – Charlestown
892 Old Claremont Road Charlestown, 03603
(603) 826-4622

JS Automotive – Walpole
538 Main Street Walpole, 03608
(603) 904-4130

 

Grand Auto Center

June 24th, 2020

Car repairs can be stressful, but it helps when you have a repair shop you can trust. Family owned and operated since 2017, the team will give you honest advice, top-notch service, and fair prices – just like family. Grand Auto Center has been a part of the Atlanta, GA for years and their trained technicians strive to treat you and your vehicles with the utmost respect. They offer an extensive variety of services including alignments, brake repair, heating and air, tires, and engine repairs. Stop by the shop at 2492 MLK Jr Dr SW or call 404-549-9681 today to make an appointment.  

During Recessions, Focused Businesses Succeed

June 22nd, 2020

Auto repair shop owners who use recessions as an opportunity to master the basics put themselves in a position to survive the recession – and thrive in the years afterwards. Click here to learn about three important focus areas.

 

Guaranteed Auto Repair LLC

June 22nd, 2020

Guaranteed Auto Repair in Billings, NT is the place to go to get your car up and running in top condition. They have a passion for cars and will treat you and your vehicle with respect. Some of their services include transmissions, engine maintenance and repair, oil changes, and brake servicing just to name a few. Stop by the shop at 3906 1st Avenue or call 406-208-6740 to schedule an appointment.

Jud’s Best Auto Service

June 22nd, 2020

If you’re in Medina, OH then you know that Jud’s Best Auto Service is the place to go for auto repairs and maintenance. They’ve built an incredible team of experienced auto technicians who can diagnose your problem. They will get your car back on the road and running better than ever. Jud’s Best Auto Service strives to go above and beyond your expectations and truly amaze you with their top-notch service. We use the latest technology to assess the situation and offer you alternatives. Stop by either of our convenient locations at 895 W Liberty Street or 3275 Center Road. Additionally you can call 330-225-400 or 330-722-5100 to schedule your appointment. 

Whilby’s Auto Repair & Tire

June 18th, 2020

Whilby’s Auto Repair & Tire in Waldorf, MD is the place to go to get your car up and running in top condition. Their team has a passion for cars and will treat you and your vehicle with respect. Some of their services include transmissions, engine maintenance and repair, oil changes, and brake servicing just to name a few. Stop by the shop at 4 JP Morgan Ct or call 301-263-7439 to schedule an appointment. 

Midlakes Auto Service & Repair

June 18th, 2020

Phelps, NY area Midlakes Auto Service & Repair is the place to go for all of your car repair needs. All repairs are carried out by their certified, expert technicians, and they have years of experience. They do everything from oil changes to a complete engine overhauls. For instance, they use high-tech diagnostic equipment to guarantee your vehicle is repaired. Additionally, they only use the highest quality replacement parts, filters, oils, and components. Call the shop at 315-548-9464 for an appointment. You can also visit them at 63 Main St. today. 

4 Great Facebook Posts for Auto Repair Shops

June 17th, 2020

Social media is a hot topic right now among auto repair shop owners. We’ve specifically been hearing more questions about how to effectively use Facebook. While Facebook has been around for a long time, many of us have found ourselves using it quite a bit more during the pandemic for hyper local news and information on businesses.

From March through much of May, Google effectively put Google My Business on ice. They didn’t approve reviews and mostly allowed only Coronavirus-related updates to profiles. Many businesses turned to Facebook to keep the public up to date.

A repair shop that has an active Facebook page will have an advantage over competitors, not only in the times we are in now, but always. They’ll have the opportunity to update, share and engage with their customers more directly and more frequently.

First, Some Ground Rules

  1. How can you get the most out of your auto repair shop’s Facebook profile? It begins with following the 80/20 guideline. This guideline prompts you to post at least 80 percent value-based content, with the other 20 percent (or less) being promotional.
  2. While you’re following the 80/20 guideline, you will want to make sure your posts are seen by your Facebook followers. In order to do this effectively, you will want to create eye-catching posts that stand out. Using images of cars, your employees, or other photos you find online will help tremendously. Using online resources where you can create your own templates will allow you to change up fonts, colors, and photos. The opportunities are endless in how you can grab the attention of your customers as they’re scrolling through Facebook.
  3. An important rule to remember about any kind of Facebook post is to make it short and simple. Creating clear-cut posts and avoiding paragraphs of words will help your viewers engage more easily. If you’re one to make others laugh, add humor to what you share online! Allow Facebook to be the shop’s outlet to demonstrate the kind of people who work there and represent one another well.
  4. Also, stay away from sharing website links in your posts – Facebook wants you to stay on Facebook! Posts that include links off of Facebook are much less likely to appear in your followers’ news feeds. It is okay to do it every once a while. You can also get creative by putting the link as text in the image that you create.

Okay, now onto the posts…

Value-Based Content Posts

For auto repair shops, the best type of valuable content includes sharing car care tips and explaining vehicle warning signs. One way to do this is to focus on a specific type of car care tips or warning signs – brakes, tires, fluids, preparing for a road trip, night driving or one of many more. Choose three to five key points to highlight. Next, showcase the points through an eye-catching Facebook post. These posts will be a resource for your Facebook followers.

Here is an example of a value-based content Facebook post:

Auto Repair Shop Value-Based Facebook Post

Celebration or Holiday Posts

Another type of post that fits in the value-based content category is the celebration or holiday post. While these posts aren’t helping somebody take better care of their car, they are enhancing their day-to-day interactions with others and creating positive feelings.

For example, there are National Days such as National Pizza Day which falls on February 9th. This was a great opportunity to buy some pizzas over lunch and hang out with your employees. Don’t forget to take a picture and share it!

Those fun days go well with calendar holidays such as the Fourth of July, which is an opportune time to wish all your Facebook followers a safe weekend.

Here is an example of a holiday post:

Auto Repair Shop Holiday Facebook Post

Engagement Posts

Engagement posts are a great way to improve your reputation on Facebook. The more comments and likes that your posts generate, the more likely Facebook will be to include your posts in your followers’ news feeds. They will also increase the likelihood that your followers will pay attention to all of your posts, and if they are commenting and liking your posts, they may appear on their followers’ news feeds as well. Fun questions and trivia are two types of excellent engagement posts.

Here is an example:

Auto Repair Shop Engagement Facebook Post

Promotional Posts

As we mentioned above, up to 20% of your posts can be promotional. This is your time to advertise services that you specialize in and encourage people to contact you, but even so, you don’t want them to be super-salesy. These types of posts may include a reminder to get a vehicle’s AC checked, highlighting seasonal tune-ups or promoting timely coupons you have running in your shop.

Here is an example of a promotional Facebook post:

Auto Repair Shop Promotional Facebook Post

How can you show what makes your shop special?

Facebook is a great place to post pictures of what life in the shop looks like. That may be your modern and super clean bay area, an employee on their birthday or a classic car your team is excited to be working on. People like to engage with what’s going on right here and right now. Share what’s happening in your shop and it will help bring out what makes you and the team you work with so special. Share photos of your team – the person who answers your phone, techs who work hard in the shop or maybe you have a pet mascot. These examples show that you are all human (except the mascot) and people like to feel like they can relate to who they bring their car to. And while you are highlighting your shop, these types of posts don’t count as promotional unless you are using them to sell your services.

One more for a bonus – Community Posts

Spotlighting community events and programs you support make for great posts. If your community has local events like parades, an annual chili cook-off, 5k races or sporting events that your shop likes to be a part of – post about it! Show your shop’s interaction within the community and represent it well. These types of Facebook posts are engaging and entertaining for those who are following you. We are in the moment of buy local, sell local. Promote posts that help other local businesses in your community. Facebook is the key to get the word out in a positive way!

These tips were meant to go beyond the base level foundation of simply needing a Facebook page. If you are interested in more information and guidance on using Facebook in your shop, listen to our Busy Bays Podcast: Facebook Deep Dive. In this episode, we go even further into the “80/20” rule, why to avoid sharing links and what kind of posts are most likely to drive engagement with your customers and potential customers.