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Repair Shop Advice

Archive for November, 2019

Paoli Car Care – Family Owned Since 1978

November 27th, 2019

Family owned and operated since 1978 on the Main Line, Paoli Car Care of Paoli, PA offers a full automotive service center. Their Automotive Technicians are State and ASE certified and trained to handle all of your automotive needs.

They offer the very highest level of automotive service, at fair prices, and in a timely manner. In addition to State Inspection, scheduled maintenance service and repairs they also offer complete computer diagnostic. Stop by the shop at 100 E Lancaster Ave or call 610-647-7422 today for an appointment.

Integrity Auto – Prompt Professional Service For Your Imported Cars

November 27th, 2019

Integrity Auto is the place to go for auto repairs when you are in New Tripoli, PA. Since 1989 Integrity has developed and earned a reputation for honest service and straight-forward advice. Their loyal customers keep coming back because they know that they can trust Mark to give them all the information they need to make an informed decision. Some of the services they offer include oil changes, inspections, and brake servicing. Stop by the shop at 4618 PA-100 in New Tripoli or call 610-298-2190 today to schedule your appointment.

Call Haynes Towing and Auto Repair when you need help in Baltimore MC!

November 22nd, 2019

If you’re stuck on the side of the road or your car won’t start in Baltimore, MD call the experts at Anytime Haynes Towing and Auto Repair who can get you and your car safely to your destination. Their goals is to get you where you need to be as soon as possible. They have years of experience and offer Junk Car Removal, Towing and Recovery. Call them at 410-908-2275 today!

How Do I Get More Customers Into My Auto Repair Shop?

November 21st, 2019

When it comes to marketing services, everyone wants to sell you something.  Get your company in front of thousands of eyes!  A picture is worth a thousand words!  Guaranteed results!  Surely if these companies stay in business, they’ve got to work for somebody.  Right?

Not necessarily.  Over 90% of those postcard mailers will get thrown away before anyone looks at them.  A big visual ad is useless if someone isn’t actively thinking about auto repair or maintenance when they see it.  And about those guaranteed results – if a marketing company could really get 100% of all repair shops a giant return on their marketing investment, don’t you think you would have heard of them by now?  They’d be the only auto repair marketing company on the planet.

In fact, many of the most effective marketing techniques don’t cost as much as you’d expect.  Some of them are free!  Here are the most important things to do if you need more auto repair business.


Get your name where it matters online

If you’re trying to get your business in front of customers right when they’re thinking about auto repair, these are the three most important facts to consider.

To get new customers from the internet, you don’t need a beautiful, custom website.  You need a site with the content that gets you on the first page of Google.  And if you want to earn all of those customers who are trying to learn more about you, you want to have a Google Review rating above 4.0.  That means you need to ask your happy customers for reviews, even if it’s awkward or unpleasant.

Ask for referrals (and explain why)

So many companies build marketing campaigns asking for referrals that it’s easy for consumers to get immune to them.  That’s a shame, because referrals are the lifeblood of a small business.  A great referral source is the easiest way for one customer to turn into a hundred customers.

When you ask for a referral, don’t do it like big business does it – an off-hand, scripted remark that’s said as quickly as possible because it’s awkward and unsure.  Do it in a way that will make it have an impact.

After a customer tells you they’re happy with your work, thank them for the feedback.  Then tell them you’re a small business, and you’d really appreciate the opportunity to be a home for any family or friends who are looking for a trustworthy mechanic.  Tell them referrals are one of the most important ways that you get business.  Give them a couple of cards and tell them to hand them to anyone who needs work done.

The reality is that most people won’t make the effort of referring you even if you ask.  But if you can double your referral rate, you can have a dramatic effect on the amount of business coming your way.

Shock your customers

Every industry works to set customer expectations.  The bill at a nice restaurant comes with a dinner mint. If a restaurant puts a York peppermint patty in there instead, it might surprise you, but it wouldn’t be shocking.

When you break through customer expectations with a truly unique way of showing your appreciation, however, you can earn loyal customers for life.  How can you do this?  There are plenty of options – you just need to get creative.

One shop partnered with a local bakery, and every customer car is returned with a bag of freshly baked cookies.  Another shop keeps a stock of new Matchbox cars on hand, and customers’ kids can pick out a vehicle each time they visit.

If you’re vacuuming the car before returning it, or offering a free car wash, you’re doing the equivalent of offering a York patty instead of a dinner mint.  The cookies and Matchbox cars, however, are more than that. They’re creative ways for shops to show that they’re looking for every opportunity to improve customer lives.  That’s why these inexpensive gestures can turn first-time customers into lifetime customers.

Why do lifetime customers matter so much?  Most companies would go bankrupt if they had to attract a new customer for each transaction.  New customers become profitable when they turn into repeat customers.  If you want repeat customers, you’ve got to give them a reason to always choose your shop.  For many customers, showing them that you really care about them is enough to do just that.

If you’re looking for more business for your shop, call Repair Shop Websites at 855-294-6397 or email us at Team_RSW@RepairShopWebsites.com.

Broadway Gas & Automotive Car Care

November 20th, 2019

Broadway Gas & Automotive Car Care Center in Cambridge, MA is the place to go to get your car up and running in top condition. They have a passion for cars and will treat you and your vehicle with respect. Some of their services include transmissions, engine maintenance and repair, oil changes, and brake services just to name a few. Stop by the shop at 320 Broadway or call 617-354-9004 to schedule an appointment.

San Mateo Auto Works – Your Japanese Car Specialist!

November 20th, 2019

San Mateo Auto Works has been providing quality automotive repair services in San Mateo, California. Stop by 2107 Palm Ave Unit C. to speak with one of the friendly and knowledgeable ASE certified technicians about your car’s needs. This full-service repair shop offers everything from tire and brake service, oil changes, and diagnostic services to full engine replacements! They specialize in Japanese cars, but work on any vehicle. Call 650-627-8889 today to learn more!

BrakesXpress Total Car Care

November 20th, 2019

BrakesXpress Total Car Care of  Coral Springs, FL is the place to go to get your car up and running in top condition. They have a passion for cars and will treat you and your vehicle with respect.  Some of their services include transmissions, engine maintenance and repair, oil changes, and brake services just to name a few. Stop by the shop at 10910 Wiles Road or call 954-755-2122 to schedule a stress free appointment!

The Corporate Trend That Matters to Independent Auto Repair Shops

November 18th, 2019

Publicly traded companies have some significant advantages over small businesses.  They have big budgets.  Suppliers give them the best prices because they’re so large.  They can build a great process once and save money across a thousand locations.  However, their scale does not give them an advantage in caring.


Public companies aren’t required to pursue profits at any expense.  They are, however, required to act in the best interest of their shareholders.  The executives in public companies make the decisions that will make them the most money, unless it will do long-term damage to the company.  In fact, most public companies will chase profit even if it does damage the company over the long-term.

Despite that, there’s a growing trend of corporations spending millions of dollars to improve the lives of the people around them.  BMW works to support childhood education in nearly every country where they build vehicles.  Levi’s sends their employees to the communities of supplier factories to do community service projects.  Home Depot’s foundation provides up to $5,000 in supplies to non-profits in the U.S., with an emphasis on those supporting veterans.

These efforts are known as Corporate Social Responsibility.  Skeptical people would point out that these programs are just marketing efforts to make the company look better.  But that’s the whole point!  After decades of focusing on profit, these companies are figuring out they can spend millions of dollars on charitable efforts, and people will reward them with so much extra business that they make money off the effort.

Community event sponsorship is one of the rare ways you can give something away and make money doing it.  If your shop isn’t sponsoring events in your community, you should consider doing it.  It’s personally rewarding to sponsor things you care about, whether that’s a little league team, a health-related non-profit or a social cause.

It also creates goodwill within your community.  Your customers care about their community, and they participate in community events.  They’ll appreciate your sponsorship.  Many of these events also provide shirts to participants and put sponsor logos on these shirts.  Sponsoring these events can be a cheap and effective way to have your shop’s logo walking around town for years.

We love highlighting our customers’ community involvement on their websites!  To learn more about Repair Shop Websites and how we’ll help you stand out online, call us at 855-294-6397 or email us at Team_RSW@RepairShopWebsites.com.

Eric’s Precision Autoworks – Your Auto Repair Specialists

November 15th, 2019

Eric’s Precision Autoworks has been a staple of the Fallbrook, CA automotive scene since 2008. They’ve spent this time proudly serving the Fallbrook area and have become a valued part of the community. Whether you need general upkeep and maintenance or a complete vehicle overhaul, Eric’s Precision Autoworks will provide excellent service and trustworthy advice. Visit the shop at 1501 S Mission Rd, or call (760) 728-1995 to schedule an appointment.

Diesel Performance Specialties

November 14th, 2019

Diesel Performance Specialties is here to fix your truck’s problems. We have skilled technicians ready to perform any repair services necessary and have your vehicle back on the road. Stop by at 3728 Placer Corporate Drive, Rocklin, CA to find out more. Or give them a call at (916) 652-9457.