Repair Shop Advice

Archive for October, 2019

Auto Electric Repair – Your One Stop Shop for Auto Repair in Johnson City

October 31st, 2019

If you are in any need of auto repair, maintenance, or honest work, look no further than Auto Electric Company. Call now at 423-926-3739, or stop by the shop at 2814 W Market St Johnson City, TN to talk about your repair.

ATAC | Arizona Total Auto Care

October 30th, 2019

If you are in any need of auto repair, maintenance, or honest work, look no further than Arizona Total Auto Care. Call now at (480) 491-2002, or stop by in person at 1501 N. Recker Rd, Gilbert, AZ.  They are here to help their community.

Your Auto Repair Shop is Changing Locations. How Do You Let the World Know?

October 28th, 2019

Maybe you’re growing and you’re out of space.  Maybe you’re trying to get a more noticeable location closer to the main thoroughfare.  Maybe the rent is just getting too high.  Whatever the reason, auto repair shops do move locations from time to time.

An address change is an opportunity to eliminate the biggest frustrations you’ve experienced with your current location.  Ideally, you’ll face some trade-offs but be much better off.

Unfortunately, it’s also a tremendous amount of work.  There are major logistical issues, new contracts, local, state and federal government paperwork.  On top of all of that, you’ve got customers old and new to alert to the address change, along with how to get there.

Amidst all of this chaos, it’s easy to forget that it’s extremely important that the move be reflected on the Internet.  Ideally these changes will be made as near as possible to the actual move, and all of these online changes will happen within a day or two of each other.

The first place is obviously your own website.  Make sure your web provider has a notification up a few months before the move, alerting anyone visiting that your location will be changing.  If you have a specific relocation date, put that on the front of your website as well. You’ll want to take a similar approach to Facebook – be sure to let your followers know about your new location early and often.

If you’re lucky enough to only be listed in the few web indexes that people actually use – mainly Google, Yahoo, Bing, Yelp – that means making sure all of these are updated on the day before or day of the relocation.

If you signed up for one of those providers offering to list you on 100 directories years ago, then there’s a major amount of work to be done – all of those directories don’t provide a lot of value if you aren’t listed, but if you are already listed, you want to make sure it always stays accurate.  Google really doesn’t like it when one business has multiple addresses floating around the web, unless you actually have multiple locations.

You’ll want to make sure that Apple Maps is also updated, so people using Apple phones can find your new location.  You can do that here.

There are a few other places where a change might be beneficial, such as MapQuest or Foursquare (which is what Bing Maps uses).  But if you take care of the major changes, you’ll be 80% of the way to a successful online address change.

Once the dust settles on the move, make sure to send something to your former and current customers letting them know about your new location!  It’s a great reason to contact your customers, and they might be interested in stopping by to see your new location.  This face-to-face contact is a valuable opportunity to rebuild a relationship with a customer you haven’t seen in a while.

To learn how Repair Shop Websites can help your business bring in new customers (especially if a move is in your near future) give us a call at 855-294-6397 or email us at

Daytona Auto Repair Your European Auto and Transmission Specialists

October 23rd, 2019

Dayton Auto Repair in Holly Hill, FL is a locally family owned business that has been in the Transmission and Auto Repair business since 1978. They were built on old fashion honest values. Large enough to have all the latest hi-tech equipment but small enough where you can still reach the owner and talk to him yourself by calling the Holly Hill shop. They are NOT a franchise so you pay no extra fees.

Being a Transmission Specialty shop Dayton Auto Repair technicians are technically literate. Transmissions are the most difficult repair that can be done to a vehicle. That means brakes, tune-ups, air conditioning, suspension, computerized engine controls, window motors and engine repairs are no sweat. You get quality technicians for ALL your vehicle repair needs. Visit the shop 1521 Ridgewood Ave. today or call (386) 677-6334 to schedule an appointment.

Centerville Service Center

October 22nd, 2019

Our experts have the knowledge to service and repair even the most challenging auto problems on all makes and models of domestic and import vehicles. We use the latest technology to assess the situation and offer you alternatives. Stop in at 140 North Main St. Centerville, OH or give us a call at (937) 210-4964 to let us know how we can help you!

Visit Alexander’s Auto & Radiator Repair / Noblesville IN Auto Care Specialiasts

October 22nd, 2019

Alexander’s Auto & Radiator Repair provides motorists in the Noblesville, Indiana area with top quality auto repair services. They offer the best services available at affordable prices and will get you back on the road quickly.

You’ll be hard-pressed to find the same level of expertise that their auto specialists provide! They have years of experience working on domestic and import vehicles of all makes and models and will work with you to find cost-effective repair and maintenance alternatives.

For a high-performing vehicle, trust Alexander’s Auto & Radiator Repair with your car, truck, or van. To learn more about the services they offer, please contact them 317-773-7098.

Don’t Fall for These Two Online Marketing Scams

October 21st, 2019

We’re the best choice for managing your online web presence if you’re an independent repair shop (okay, we’re a little biased :)).  We aren’t the only company who can help, however – there are other companies with the auto repair marketing knowledge to do a good job of representing you online.

Unfortunately, there are plenty of companies who don’t have that knowledge.  And they blow up your phone or email every day.  Some of them are just selling overpriced websites; they can’t write automotive content and know nothing about how to make auto repair shops search well.

Unfortunately, most of them are even worse than that.

Our customers frequently send us emails they’ve received about their website underperforming and ask, “are these legitimate problems?”  Most of these emails fall into the “scam” category.  Here’s how to spot a scam.

Red Flags that a scammer is emailing you.

Scammers operate by sending out millions of emails to any email address they can find, hoping to catch a business owner desperate for more business.  In order to work, every word in the email has to be relevant to anyone, in any state, in any industry.  That means that the email is extremely vague.  Here are some signs you can just toss the email directly into the trash.

  • They have no idea who you are. The email refers to you by your website, not your name.
  • Nothing in the email is specific to auto repair, or to any content on your website.
  • They intentionally use technical jargon they know you won’t understand.
  • You have no way of verifying that any of what they’re saying is true.
  • The grammar is awful (this email probably wasn’t written in the US)

Here’s an example of a scammer email.  Click the image below to make it larger.

Red Flags that a hacker is trying to trick you and hijack your computer.

Cyberfraud emails try to trick you into giving a hacker access to your data or your financial information.  They might reference some website problem or other technical support issue, but they probably aren’t trying to get you to call them.  Cyberfraud emails look very similar to a scammer email, with a few additional red flags.

  • They may try to trick you into thinking they’re someone they aren’t such as a delivery company, bank, or other major company you’ve heard of before.
  • They tell you that the email is urgent, and you need to do something quickly.
  • They want you to click a link – and the link doesn’t go where the email says it goes.
  • They include an attachment and tell you that important information is in the attachment.

Avoid clicking on anything in these emails!  Delete them immediately.  Many of these emails try to lock you out of your PC and encrypt your data.  They will then try to extort you for hundreds (or thousands) of dollars to get it back.

Here’s an example of a cyberfraud email.  Click the image below to make it larger.

To learn how Repair Shop Websites can help you earn more business, call us at 855-294-6397 or email us at

Why Community Involvement is Important for Your Automotive Repair Shop

October 18th, 2019

In the world of automotive repair, customers have a multitude of options. On one side, dealership service centers boast an advantage through their close relationship with customers during the warranty period. On the other hand, national franchises allocate significant resources to paid advertising, but there is much more involved in auto repair marketing in the community. Despite these factors, an intriguing trend emerges – a surprising majority of people in the US favor locally-owned independent automotive repair shops, even beyond the warranty period. But what drives this preference?

One of the primary factors is the genuine care shown by employees at independent shops towards their customers. These customers feel valued, treated fairly, and appreciated. Exceptional customer service alone isn’t enough; customers also seek a sense of community care from their chosen repair shops.

This brings us to an essential aspect of effective auto shop marketing – community involvement. Not only does it demonstrate giving back to the supportive community, but it also forges a stronger bond with customers. While charitable donations to local non-profits are commendable, thinking outside the box with creative approaches can further solidify community ties and strengthen the relationship between the repair shop and its customers.

If your business isn’t already engaged in community involvement, embracing this strategy can significantly impact your marketing success. By actively supporting causes that matter to your customers, you foster lasting loyalty and create a positive reputation in your community. Harness the power of community involvement in your auto repair shop marketing efforts in order to stand out from the competition and drive business.

We always encourage our customers to highlight their community involvement on their website. If you’d like to demonstrate your community commitment on your website, we would love to help you get started.

Call us at 855-294-6397 or schedule a meeting with us at a time that’s convenient for you!

Visit Coast 2 Coast Automotive Performance and Tire Today

October 17th, 2019
Coast 2 Coast Automotive Performance and Tire is your one stop automotive shop! They are located at 101 Eunice St. in Moriarty, NM off of historic Route 66, Coast 2 Coast can perform any and all of your automotive needs from rubber to rooftop and bumper to bumper!

Come to Paoli Auto Repair

October 14th, 2019

Located only one block from the Paoli Train Station, Paoli Auto Repair has been serving the community since the 20’s. Give them a call at 610-644-2060, or stop by the shop at 7 Spring St, Paoli PA, 19301 for all your automotive needs.