Repair Shop Advice

Archive for July, 2018

Empire Automotive | Your Trusted Source for Auto Repair

July 27th, 2018

Empire Automotive is a full-service preventive maintenance and auto repair center performing high quality, guaranteed auto, SUV, and truck repairs in the Port St Lucie area since 2013. Our ASE Certified Technicians have years of experience performing repairs that include brakes, tires, a/c, engine repair & maintenance, transmissions, diagnostics, oil changes, check engine light and more. Call us today at 772-370-8564 or visit us at 1935 SW South Macedo Blvd, Port St. Lucie FL 34984. We are your trusted source for auto repair in Port St. Lucie, FL 34984.

The Coolest Place in Town For the Hottest Service Around! | Novak’s Service Center in Manitowoc, WI

July 26th, 2018

No automotive issue is too big or too small at Novak’s Service Center, located at 1320 Washington St, Manitowoc, WI 54220. To save money on repairs and experience professional service from knowledgeable and honest technicians, call this shop at 920-684-5737 to schedule your appointment today! Feel free to drop by the shop as well for a free estimate on repairs!

Repair Shop Websites Webinar: Attracting Ideal Customers With a High-Caliber Shop Image

July 26th, 2018

Do you want to increase your ARO? When people think about your business do the words “reliable”, “trusting”, and “honest” come to mind? Those are the characteristics that great customers are looking for in a repair shop, and they’re willing to pay more if you project that image both online and in your shop.

This webinar recording for “Attracting Ideal Customers With a High-Caliber Shop Image” will help you maximize your profits and job satisfaction by providing tips to…

  • Define what makes an ideal customer
  • Attract more ideal customers to your shop
  • Keep them coming back


Auto Tech Service Is Killing Them With Kindness In Washington, D.C.

July 25th, 2018

Customers rave about the excellent service that they receive at Auto Tech Service in the D.C. area! From routine maintenance services such as oil changes and wiper and bulb replacements, to the more difficult engine and transmission repairs, these honest and trustworthy technicians work quickly and efficiently to make sure your car is safe and running at top notch performance. Be sure to call these experts at 202-797-7585 for answers to your auto repair questions, or drop by the shop located at 1236 Mount Olivet Road NE, Unit B, Washington, D.C. 20002. You won’t regret it!

Dixie Motors | Family Owned & Operated Since 1980

July 25th, 2018

To learn more about the services we offer at Dixie Motors, call us at 912-355-3568 or stop by the shop at 2013 E Victory Dr. We’re looking forward to earning your trust as a friendly, honest and reliable alternative for your auto maintenance and repair needs in Savannah. We are a family owned & operated auto repair center and can handle everything from Oil Changes, Factory Scheduled Maintenance, Brakes, Alignments, Heating & Cooling Services, Engine Maintenance & Repairs, Transmission Maintenance & Repairs, to Check Engine Light Diagnostics in Savannah, GA 31404.

Allen’s Auto & Recreational Care

July 25th, 2018

Allen’s Auto & Recreational Care is a full-service preventive maintenance and auto repair center. We have been performing high quality, guaranteed auto, SUV, and truck repairs in the Rose City area since 2003. Don’t be worried about the factory warranty on your new car! We have the staff, skills, training, and equipment necessary to perform all required maintenance on your new car or truck while maintaining your warranty. Our services include alignments, diagnostics, oil changes, tires, brakes, and more! Call us at 989-685-3084 or visit us at 3845 North M-33, Rose City MI 48654.

Auto Repair in Rose City

Believe It or Not, Cost is Just a Tiebreaker for Customers. Here’s Why.

July 25th, 2018

It seems like customers are more price-sensitive than ever these days. When you need a football, it’s so easy to go to Amazon, type in “football”, sort by price, and buy the first one with good reviews.  That mindset has become so common that it’s floating into the service industry. The problem is, when someone needs an oil change, there’s almost always a shop down the street that’s willing to lose money on it just to get them in the door.  Given this reality, it seems crazy to think that cost is just a tiebreaker – but it’s true.

Consider this example.  Every day, 17,000 people in the US buy a house.  How many of those people do you think went on Zillow (or called a real estate agent) and asked for the cheapest house in town?  Of the 20 million children in the US under five years old, how many parents do you think search for the cheapest child care in town?

The reality is that price isn’t as important as some other factors.  In the case of houses, people place a priority on safety, school districts, house size, their neighbors, and the age of the house, among other things.  For childcare, parents want to know that their kids will be safe, that they will learn and develop skills, and that they will be cared for physically and emotionally.

These decisions are so important (and so difficult to change) that people are willing to learn about what really matters before they make the decision.  Then, they discuss what decision is best with their family and with experts they trust.  It’s only after serious thought that they make a decision – and if there are several options that meet most or all of their criteria, price will become very important when choosing between those options.  Price is the tiebreaker.

In terms of safety, reliability, and financial importance, vehicles are actually very important.  They might fall behind a house, child care, and an employer, but that’s about it.  The problem is that most people consider vehicles to be complex and intimidating.  They also don’t have a source they think they can trust on what they really need to be fixed.  That means that many people don’t ever build a list of criteria – what really matters when selecting a mechanic.  Without a list of criteria, price is still the tiebreaker, but there are no other factors.  This creates a race to the bottom, where only the cheapest shop stays in business.

This is what happens with that football on Amazon.  It’s not worth putting together a list of criteria on footballs – life is too short.  So rather than do research, most people would just buy the cheapest one that was rated well by random people on the internet they’ve never met.

The thing is, a car isn’t a football – you’re relying on it to keep you safe when you’re going 70 miles an hour down the interstate.  Most people are hoping to keep a vehicle running so they can avoid spending tens of thousands of dollars on a new one.  Vehicle maintenance is a very important purchase.

Helping a customer to understand and accept this isn’t hard, but it does require effort.  You have to be willing to honestly tell a customer what should really matter to them, and what can be put off for now (or forever).  You have to be willing to explain as much to a customer as they want to understand to help them make a good decision.  Most importantly, you have to make sure to always live up to your promises, so they know they can trust you.  They need to believe that you’re not trying to sell them – but instead that you’re trying to empower them to make a good decision for their own well-being.

If you can convince a customer that it’s worth their time to select a great mechanic, and you can help them understand what criteria should really matter to them, then you’ll go a long way towards fighting off the cheapest, least reliable shop in town.  You’ll go a long way towards making price what it should be – a tiebreaker.

To learn how Repair Shop Websites can help you build a professional, trustworthy online image that helps you attract new customers, call us at 866-665-1605 or email us at


Experience What a Trustworthy Mechanic is About at The Auto Center of South Orlando Inc.!

July 24th, 2018

With over 28 years experience, The Auto Center of South Orlando Inc. continues to provide residents and travelers in and around South Orlando with exceptional auto repair and maintenance services. Even when emergency repairs arise, this business goes above and beyond with each customer to ensure the correct diagnosis, and provide affordable options. So, if you have squealing brakes, or your service engine soon lamp has illuminated, drop by 5001 Sand Lake Rd, Suite C, Orlando, FL 32819 to have them check it out for you or call 407-438-0232 to schedule an appointment.

Bobby’s Auto Service Center | Honest Prices and Dependable Service in Vero Beach

July 24th, 2018

When people find themselves in Vero Beach, they need to know the best of the best to help them settle in, Bobby’s Auto Service Center is the best place to go for automobile servicing. Our expert technicians have the knowledge to service and repair even the most challenging auto problems on all makes and models of domestic and import vehicles. We handle any vehicle repairs including Oil Changes, Factory Recommended Maintenance, Tires, Engine Repairs, Transmission Repairs, 4×4 Services, A/C & Heating Services, Brakes, and Vehicle Diagnostics. Having been in business since 1993, you can trust that our workmanship is of the highest quality – call us today at 772-770-3738 or stop by the shop at 1835 82nd Ave Vero Beach, FL 32966 and let us answer your questions.

Great Customer Service ~ Great Prices ~ Great Combination | Waterlick Garage of Lynchburg

July 23rd, 2018

Family owned and operated Waterlick Garage of Lynchburg offers a Military and Student discount to customers! You will not feel that you’ve been taken advantage of after experiencing the friendly, honest and professional service here. All services from oil changes to more difficult engine repairs are fairly and competitively priced, and performed in a timely manner. Call 434-239-4561 or drop by 3434 Forest Brook Road in Lynchburg, VA for your FREE ESTIMATE today!