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Repair Shop Advice

Archive for August, 2017

Four Ways to Increase Your Repair Shop’s Website Search Performance

August 30th, 2017

When marketing agencies explain how likely your website is to show up on Google’s search results, it sounds very complicated.  “Search Engine Optimization,” they’ll say, “is based on an algorithm with over 200 factors, and they’re constantly changing.”  None of this is incorrect, but it’s also not helpful.  It’s not that difficult to figure out how to search well – but it can be very difficult to do it.


Google makes its billions of dollars by selling ad space to companies.  In order to sell those ads, they have to have billions of people using their search engine.  The way Google gets billions of people to use its search engine is to provide answers to the questions those people have – quickly.  All of the complex technology Google uses to rank websites is simply there to help answer Google users’ questions quickly.

Google has a standard to determine how likely a website or web page is to answer people’s questions quickly – relevant, informative, up-to-date information from a source that can be trusted.  If Google thinks that your website fits the bill, you’re going to search well.  Here are four ways to provide exactly this type of information, and show Google that you deserve a great search ranking.

Provide relevant content by making sure that all of the search terms you care about – whether that’s brakes, transmissions, oil changes, or just car repair – are addressed on your site.

This is the most basic requirement in order for your site to search well – called “keyword placement” – and it’s been important for longer than any other factor. Twenty years ago, there were so few websites that most relevant sites automatically searched well. Today, there are thousands of relevant sites for nearly any search term, so you need to do far more than just mention a few keywords to search well. You also want to be sure you are not just stuffing keywords into your copy. Google will penalize you for doing that and you will not search well.

Provide informative content by answering the questions customers ask Google.

For instance, “why is my car pulling to one side?” should be answered on your website’s alignment page.  “Why is my car squealing?” should be answered on the brakes page.  When you address these issues, you should do it with as much depth as you can. Google gives you extra points for page length and quality content. In the case of Google, their machine learning algorithm determines quality.

It’s also important to make sure that your shop name, address, and phone number are easily visible on your shop’s front page – if people are asking “where is a repair shop near me?”, you definitely want to show up!

Provide up-to-date content by updating your page frequently.

This can be accomplished by adding new pictures or mentioning a new team member.  Google doesn’t trust pages that aren’t updated on a regular basis. It’s a fact of life that information gets less reliable as it gets older.  If Google sees changes to your page, it assumes that the information on that page is being kept up-to-date.

Provide trusted content by linking your page to other trusted companies in the industry.

If you’re affiliated with a professional service center program, make sure that they are linking to your shop somewhere on their site.  If your shop performs any community service or sponsors community events, try to get those sites to link to your site as well.  Your site will also become more trusted as it is kept up-to-date over time – Google rewards dedication to providing information, just like customers may trust shops that have been in business longer.

Want to learn more about how we can help your shop search well?  Call us at 866.665.1605 or email us at Team_RSW@RepairShopWebsites.com.

How to Manage the High Cost of New Auto Repair Equipment

August 28th, 2017

According to a recent study by IMR Automotive Research, this high cost of tools required to service newer vehicles is the most significant threat to all but the largest independent shops.  Unfortunately, there’s not much shops can do to magically make these products cheaper, aside from purchasing well-maintained used equipment.  There are several things that shops can do to ensure that these parts are getting a solid return.

Build a Plan of Return – Before you buy a piece of equipment that will allow your shop to perform a new service, put together a plan of how many times you expect for that service to show up on an invoice, how much you’re going to charge, and how you’re going to get that business.  If any of your equipment falls well short of expectations, sell it to help finance equipment that will provide better returns.

Focus on High-Margin Customers – High-end equipment is hard to afford if you’re providing low-margin service.  If your customers trust your shop and care about their vehicles, high-end equipment is much easier to justify.  Take a look at our infographic on how to retain your shop’s high-profit customers to learn more about how to keep the customers that will agree to these new services.

Keep Your Customers Longer – In many cases, customers will visit a shop several times with smaller jobs such as oil changes, brake replacements and new tires before they invest in a major job or a maintenance plan.  Because of this, building a long-term customer base is important to increase the use of your higher-end equipment.  Our infographic on turning price shoppers into repeat business will help you convert these first-time oil change customers into lifetime customers!

To learn more about how Repair Shop Websites can help your shop gain more business, call us at 866.665.1605 or email us at Team_RSW@RepairShopWebsites.com

BBB Accredited Business – Ewing Auto Repair

August 25th, 2017

Motorists in the Newark, DE 19711 area have relied on Ewing Auto Repair since 1995. We provide comprehensive auto repair services that include commercial fleet maintenance and repair, alignments, brakes, tires, check engine light, transmissions, a/c, oil changes, and more. Call us today at 302-366-8801 or visit our shop conveniently located at 1111 Elkton Road in Newark. Our experts have the knowledge to service and repair even the most challenging auto problems on all makes and models of domestic and import vehicles. We use the latest technology to assess the situation and offer you alternatives. We guarantee all of our work and know you’ll be happy with the outcome.

BBB Complaint-Free Since 1997!

August 24th, 2017

Dennis Hall’s Auto Service provides excellent customer service along with comprehensive auto maintenance and repairs. We have experience servicing all makes and models of domestic and import vehicles, but we are Honda and Acura Specialists. Knoxville residents have relied on us to keep their vehicles reliable and well-maintained since 1997. Our services include check engine light, alignments, brakes, tires, a/c, oil changes, and more! Call us today at 865-690-1151 or visit our shop conveniently located at 221 Sherway Rd, Knoxville TN 37922.

Outstanding Auto Repair in York, PA at Rodenhaber’s Service Center!

August 23rd, 2017

Rodenhaber’s Service Center has been providing customers in the York, PA area with high-quality automotive maintenance and repair services since 1990. Call today 717-848-4188 to schedule your appointment or stop by the shop, located in the rear of the building, at 305 S. Richland Ave. York, PA 17404. Our services include Oil Changes, Factory Recommended Maintenance, A/C and Heating Services, Engine Maintenance, Transmission Repairs, Inspections, Brakes, 4×4 Repairs, and even Fleet Maintenance and Repair.

Duncan Exxon Service Center | Over 60 Years in Business

August 22nd, 2017

Duncan Exxon Service Center is the perfect place to get your vehicle repaired in Burlington, North Carolina. They service all domestic and import cars and the best part is you can grab a snack at the convenience store while you wait! They have been operating for over 60 years and their customer service shows it. So come on by 351 South Church Street or call 336-226-8044 for your service today!

Morrissey Auto Service- Only registered repair shop with MA State Inspections in Boston MA!

August 22nd, 2017

Being the only registered repair shop with MA State Inspections, your repair dollars at Morrissey Auto Service guarantee you a passed inspection sticker. Among all of the other general auto repair and maintenance services they provide, they are also capable of programming keys for your vehicle to save you the costly trip to the dealership! Drop-Off Service is available at their second location, Morrissey Boulevard Shell! You can’t go wrong at this shop, so call 781-535-2520 or drop by 61 Tenean St, Dorchester MA 02122 to see how they can assist you.

1st Choice Truck Service| Your 1st Choice For Truck & Trailer Repair

August 22nd, 2017

Offering 24/7 Service and two locations makes 1st Choice Truck Service the place to go for truck repairs! They service everything from oil changes, engine work, brakes, suspension, drive train and more. To better serve the community they have two locations. The first is location is 1580 Kleppe Lane Sparks, NV 89431 at 755-356-8118, and the second is 500 Truckin Way Fernley, NV 89408 at 775-835-6777! Call today and see how they can help you!

Family-Owned Community Auto Repair

August 18th, 2017

Alex Safety Lane has been providing customers in the Santa Fe, NM 87505 area with high-quality automotive maintenance and repair services since 1958. Our experienced mechanics will get your vehicle up and running again, and we’ll keep it in top operating condition. Our services include auto maintenance, engine maintenance, transmission service, a/c service, oil changes, check engine light, brakes, and much more! To learn more about our services, call us at 505-983-5577 , or stop by the shop conveniently located at  1370 Pacheco Street. We’re looking forward to earning your trust as a friendly, honest and reliable alternative for your auto maintenance and repair needs in Santa Fe.

Repair Shop Websites Webinar: Protecting Your Repair Shop and Your Customers from Data Theft and Fraud

August 17th, 2017

Whether you use paper files, electronic files or both, data theft is a major risk. Most businesses that experience data theft or data loss never fully recover from the damage caused. It also affects how much customers trust the businesses where they shop. A recent study found that nearly two thirds of Americans have had their data stolen at some point, and over one-third do not trust companies and retailers. Is your shop doing all it can to protect your customers’ data?

This webinar recording will provide some jargon-free tips on how to protect critical customer data from hackers, computer failure and disgruntled employees.