Pro Automotive is Warner Robins best price & no hassle auto repair center! We have honest and reliable auto repair services in Georgia like engine maintenance, air conditioning, oil changes, tune ups, exhausts, brakes, alignments & more! We are the #1 choice for the 31093 area. Come on by 1907 Watson Boulevard or call us at 478-923-5591 today!
Archive for June, 2017
Olimpico Muffler & Brakes offers extensive Muffler & Pipe Bending services, as well as all other Domestic & Import Repair. Located at 2001 N Cicero Ave., Chicago IL 60639, they can perform maintenance on most makes and models from your typical oil change service to the dreaded brake job. Call 773-622-1500 to schedule an appointment or just drop by the shop to see great service in action!
A + Affordable Auto & Trade at 583 Auburn Rd. Turner, ME 04282 has experience working on all types of Domestic and Import Vehicles and will take great care of you as well as your vehicle. Give them a call today 207577-0029 if you are in need of a trustworthy Auto Repair Shop. They can handle any repair from General Maintenance, Oil Changes, Inspections, Brakes, Differentials, Flushes, Heating and Cooling as well as gives the best price around on tires!
One of the challenges of running any small business is standing from in the crowd. Dealerships and franchises have millions of dollars of nationwide advertising, carefully built by marketers and consultants to convince people that they are provide excellent auto repair services. Unfortunately, even if their service is subpar, this nationwide marketing can bring in new customers to replace the unhappy ones.
It’s hard to compete with the volume of mail and TV time these giant companies get. But you don’t have to spend millions, or even thousands, of dollars to figure out what makes your shop better than other competing shops and focus on those things. Here are three steps to take in order to make sure that customers and potential customers know what makes your shop better than the competition.
Identify what really makes you different: Think about the shops in your area that do the same type of work that you do. What’s better about your shop? It could be all sorts of things. Maybe your technicians are more experienced, and have been at your shop for longer. Maybe you’re faster, or cheaper. Maybe your service is actually friendly, you contribute to your community. All of these things matter to customers – figure out which ones stand out for your shop. If you can’t identify any, pick a couple and work excelling at those traits.
Make your effort obvious: Once you’ve identified your differentiators, figure out what you can do to make it apparent that those are your shop’s specialty. For instance, if you want to be seen as a community contributor, what events do you sponsor, and what pictures can you put up to show how your sponsorship is making a difference? If your customer service is the best in town, what parts of your process can you change to really impress people with the care and consideration you give to your customers? Are there any local customer service awards you can apply for? How are your online reviews?
Even if you excel at something, sometimes you need to draw attention to it in order for customers to process its importance. They may have been very satisfied with your service – but if you indicate that it’s uncommon to find that level of service elsewhere, they may think twice before giving your competitors a chance to ruin their day.
Track your efforts: It takes time and effort to build a reputation, but it takes almost no time to lose it. That’s why you have to track the results of your efforts to ensure they’re still keeping your reputation strong. When you ask your customers about their experience, make sure to ask about your differentiators. Was the service friendly? Was it fast?
Also make sure to keep track with what other shops are advertising – if you’re both aiming to excel at the same factors, you’ll have to work that much harder to beat them!
To learn about how Repair Shop Websites can help your shop stand out online and attract more customers, call us at 866-665-1605 or emails us at Team_RSW@RepairShopWebsites.com
Specializing in Leaf Spring Repair & Replacement, Chicago Spring Auto & Truck Repair provides comprehensive automotive repair and maintenance services. They also sell and install U Bolts and Center Bolts! Drop by the shop located at 4647 W. Lake Street, Chicago, IL 60644 to see how they can assist you or call (773) 287-7800 today to set up an appointment.
Blue skies, fresh ocean air blowing wind through your hair, but you remember that your vehicle has a problem. No worries! Take it to Certified Tire Firestone in Port Charlotte. They will make sure that your vehicle is fixed in a timely manner to get you back to relaxing. Some of their services include tires, engine maintenance, fleet services, oil changes and more! Come on by 87 Tamiami Trl or call 941-255-9299 today!
Here in Virginia Beach is one of the best auto repair shops around, Indian River Auto & Transmission Repair. We are located at 5225 Indian River Rd C, and have been providing the 23464 area with expert automotive services. Our technicians can trouble shoot even some of the most difficult problems. Some of these include engine maintenance, brakes, check engine light, transmissions and more! Call us today at 757-502-4730!
Is your car not working right in the Virginia Beach, 23453 area? Then come on over to the best mechanic, London Bridge Auto & Transmission where they do almost everything. Services include transmissions, engine maintenance, oil changes, general car care & more! Located at 1393 London Bridge Rd 110 or call 757-226-9084 today! They look forward to meeting you!
Rick’s Auto Care & Tire Center is your automotive specialist, conveniently located at 232 S Royal Ave, Front Royal VA 22630. Our one-stop shop offers used car sales, auto care, and tires. Our auto technicians provide services that include Virginia state inspection station, emergency roadside assistance, tires, oil changes, engine maintenance, engine repair, auto maintenance, alignment, brakes, a/c, and more! Drop by our shop or call us at 540-636-4040 today.
The following article is a guest post from Bob Cooper of Elite. It originally appeared in Elite’s Auto Shop Idea Center.
- Know your customers’ buying habits. You’ll need to know your customers’ buying habits as well as their service histories. You should always request your first-time customers’ service records, and should ask them about their service histories verbally as well. This information can be extremely helpful during any sales process, especially when it comes to selling maintenance. Great doctors are always interested in a patient’s medical history, just as great service advisors are always interested in a customer’s service history. This information not only indicates which maintenance services are due, but will give you valuable insights to your customers’ buying habits as well.
- Have the right tools available. People believe what they see, so whenever possible, you should get your customers visually involved. At Elite we are big supporters of complete vehicle inspections, proper documentation, and visually showing your customers what was discovered. Sharing photos with your customers throughout the service process is a great way to keep them engaged, and to visually build value in the service.
- Emphasize the benefits. You’ll need to know the key benefits of every service you offer by heart. You’ll need to know, in very specific terms that your customers will understand, how they will win by authorizing the maintenance services that you recommend. You’ll need to make sure they know it can maximize their fuel economies, protect the value of their vehicles, protect their warranties, help them avoid unexpected and costly repairs, and provide them with peace of mind in knowing that they’ll have good, safe transportation.
Not only should you know these benefits by heart, but you should write down the benefits of each of your most popular maintenance services, and then review the list of benefits before each and every sales presentation. When it comes to selling maintenance, the overwhelming majority of shop owners and advisors put the focus of their presentations on the parts and labor, and unfortunately, that’s a mistake. As is true with all sales, your customers will be motivated by the benefits they’ll receive, not the parts and labor that go into the job.
- Be prepared to cost-justify.When it comes to selling maintenance, one of the single greatest mistakes that shop owners and service advisors make is being unprepared to cost-justify the services. You’ll need to be able to quickly explain to your customers, in clear financial terms, why the service is a great investment for them. Here’s an example: If you estimate that a customer is going to invest $600 in maintenance over the course of a year, then you need to break that number down into a daily amount. This way, when you are recommending your services, you can remind him that although he feels that $600 is a good amount of money, he’s going to be able to benefit from the service for a long time.
By following your maintenance schedule over the course of a year, the customer’s investment will end up being just $1.65 a day ($600/365). In essence, for less than a couple of dollars a day your customer will protect his warranty, he’ll be protecting the value of his vehicle, he’ll be squeezing every mile out of every gallon of gasoline, he’ll be reducing the risk of costly breakdowns, and he’ll have the peace of mind that he’ll have safe, dependable transportation. If you are not prepared to cost-justify the investment, then you can rest assured that the only number your customers will hear will be the price of the service. This will not only lead to lost sales, but if your customers don’t experience a breakdown within the next few months (that is attributed to the declined service recommendation), then they’ll look at the service you offered as nothing more than an attempt at an unwarranted upsell. At this point, you’ve not only lost the sale, but you’ve lost your credibility as well.
- Let the customer know you have great news. When you call your customers, make sure you begin your presentation by telling them that you have some really great news. This will not only set the tone for your presentation and put your customers at ease, but it will send a strong message that as a professional, you feel the service you are about to recommend is truly a great value.
- Use an assumptive close. Instead of asking your customers if they would like you to perform the recommended maintenance services, you should say, “All that I’ll need is your go-ahead, and we’ll get started on it right away.” Assumptive closes send a strong message that there is no logical reason for your customers to decline the services that were recommended.
- Schedule the next appointment. There is no better time to schedule the next appointment than at the time of car delivery. Your customers are standing in front of you, they feel comfortable with you, and it’s easy for them to say yes. If your customers leave without making an appointment, then they’re going to be fair game for all of your competitors. In addition, taking good care of your customers’ vehicles is a process, not an event, so it stands to reason that you’ll need to see them again to perform the services that will be due at that time, to complete a periodic safety inspection, etc.
- Never put money ahead of people. Here’s one of the best kept secrets to not only selling maintenance, but to building a great business. Customers are intuitive, and they can quickly tell if a service advisor is interested in their credit card or their well-being. If you sell from your heart, and if you never put money ahead of people, it will show through every single time. Not only will this help you increase your sales, but it will help you generate lifelong customers at the same time.
Since 1990, Bob Cooper has been the president of Elite (www.EliteWorldwide.com), a company that strives to help shop owners reach their goals and live happier lives, while elevating the industry at the same time. The company offers coaching and training from the industry’s top shop owners, service advisor training, peer groups, along with sales, marketing and shop management courses. You can contact Elite at email@example.com, or at 800-204-3548