Repair Shop Advice

Archive for November, 2012

Dealing With Change

November 9th, 2012

“Learners inherit the earth; while the learned find themselves beautifully equipped to deal with a world that no longer exists.” ~Eric Hoffer

 In the last few years technology has changed so quickly it has been a challenge to keep up.  We learn one marketing strategy and before we can stop and rest on our laurels another strategy has to be learned. Who would have thought 10 years ago that we could have our Internet “in the cloud” and fax machines replaced. When customers send me a fax it goes straight to my inbox. Goodbye fax machines! Missed a call?  No problem, the message will be sent straight to our inbox with all the information we need.  Our shop owners have customers that want coupons in an instant.  No problem…we have an app for that! If I had to figure out how to harness all this technology myself, it would have been a long drawn out process. Fortunately for me I am blessed with high tech people in my life that made these transitions painless and I’m sure going forward it will continue to be a good experience.

 

The point of this is some of your customers are used to a high tech world.  They want to do things the way they want, when they want.  An automotive service and repair shop has to learn about more than just the latest technology for servicing and repairing all makes and models of cars; they have to learn to embrace technology at the counter.They have to learn (or appear to have learned) how to make technology work to please their customers.  Fortunately you too have a source to help you be high tech without the pain.  You have Repair Shop Websites.

 

Consumers of all ages look to you to keep their vehicles in tip top shape.  Since you deal with all ages you have to have coupons available…their way (because right now we live in the coupon age)! 

 

  • Some customers will want to clip coupons from the newspaper or direct mail pieces.
  • Some customers will want to download coupons from your website.
  • Some customers will want you to scan a coupon from their mobile phone.
  • Some customers will want their coupons to come to their inbox.

 

Today we have to take care of all our customers.  You can’t throw out the traditional methods and just embrace the new…you have to please the traditionalists, the boomers, the Gen X’s and the Gen Y’s. 

 

Help each customer find a coupon their way!  Keep your website updated.  Don’t have a “coupon” or “special” tab that leads your customers to an expired coupon.  That only frustrates them.  Your website is for consumers…keep it refreshed and they will visit more often to look for those coupons.  You didn’t build the website to entertain you…you built it for your customers.  Make it a wonderful experience each and every time they visit.

 

If you really want to make a customer happy; when they come in without a coupon, go online for them and print out the coupon.  They will be delighted and it will introduce them to your website in a very pleasant way.

 

Please feel free to contact me with questions, comments or concerns!

Thanks! Rhonda

Lightning Lube Auto Care Center, The Best Auto Repair Shop in Schofield, WI

November 8th, 2012

Lightning Lube Auto Care Center has been in the Schofield, WI area for over 25 years. They have gained knowledge and experience over the years, so they know what it takes to keep your car running. Some of the services they provide are; brake repair, electrical repair and fuel economy inspections. Come see them at 1045 Grand Ave or contact them by phone at 715-359-6810.

A Unique Automotive Experience in St. Louis, MO

November 8th, 2012

Since 2008, Unique Auto Works has provided motorists in the St Louis, MO 63116 area with comprehensive auto repair services that include Car Care Services, Brakes, General Services, Undercar Services, Heating and Cooling Services, Electrical Services, Transmission Services, Electronic Services, Internal Engine Services, Heavy-Duty Services, Towing and Miscellaneous Services. Our goal is to offer the best services available at affordable prices to get you back on the road in no time. Visit our shop at 4725 Morganford Road in St. Louis or call us at 314-352-8617 to find out how we can assist you.

Tire- Master Service Center, The Best Auto Repair Shop in Columbus, GA

November 6th, 2012

Tire- Master Service Center is an auto repair shop that has been locally owned and operated since 1977! They focus on your needs to make sure that your car is acceptable to drive. They have Bridgestone and Firestone tires in stock to help your car run smoothly on the road. Come see them at 600 Veterans Pkwy or contact them by 706-322-4453.

Airpark Auto Service, Inc.,The Best Auto Repair Shop in Ashland, VA

November 5th, 2012

Airpark Auto Service, Inc. is a full-service  automotive repair facility located in Ashland, VA.   They are an AAA-approved auto repair center and have ASE certified technicians. They perform high quality, guaranteed service on your vehicle. Call them at (804) 798-5180 or simply come by and see them at 10982 S Richardson Rd. 

 

Christian Family Automotive, The Best Auto Repair Shop in Matthews, NC

November 2nd, 2012

Christian Family Automotive  was founded in 2010 because they believed there was a better way. They are a business that exists to provide honest and trustworthy car care while using their resources to better communities locally and around the world. They believe in a “no-pressure” environment where customers are educated and allowed to make the best choices based on their individual needs. If you are having car trouble come see them at 10940 E Independence Blvd or contact them with 704-321-0090.

Schulz Automotive, The Best Auto Repair Shop in Monroe, WI

November 1st, 2012

Schulz Automotive is an auto repair shop located in Monroe, WI. They have been serving the Monroe area for almost 60 years. Schulz Automotive specializes in machine shop services such as, cleaning car parts, checking for cracked heads and valve jobs. Come see them at 705 30th Street or contact them by 608-325-5149.

CARQUEST of Janesville, The Best Auto Parts Store in Janesville, WI

November 1st, 2012

CARQUEST of Janesville  has been serving the Janesville, WI area since 1992. They are an auto parts store that has ASE automobile parts specialists in store, to answer any questions that you might have about your vehicle. They are able to locate hard-to-find parts and can provide vehicle and component specifications. Come see them at 1908 Humes Road or contact them with 608-754-3383.