“Learners inherit the earth; while the learned find themselves beautifully equipped to deal with a world that no longer exists.” ~Eric Hoffer
In the last few years technology has changed so quickly it has been a challenge to keep up. We learn one marketing strategy and before we can stop and rest on our laurels another strategy has to be learned. Who would have thought 10 years ago that we could have our Internet “in the cloud” and fax machines replaced. When customers send me a fax it goes straight to my inbox. Goodbye fax machines! Missed a call? No problem, the message will be sent straight to our inbox with all the information we need. Our shop owners have customers that want coupons in an instant. No problem…we have an app for that! If I had to figure out how to harness all this technology myself, it would have been a long drawn out process. Fortunately for me I am blessed with high tech people in my life that made these transitions painless and I’m sure going forward it will continue to be a good experience.
The point of this is some of your customers are used to a high tech world. They want to do things the way they want, when they want. An automotive service and repair shop has to learn about more than just the latest technology for servicing and repairing all makes and models of cars; they have to learn to embrace technology at the counter.They have to learn (or appear to have learned) how to make technology work to please their customers. Fortunately you too have a source to help you be high tech without the pain. You have Repair Shop Websites.
Consumers of all ages look to you to keep their vehicles in tip top shape. Since you deal with all ages you have to have coupons available…their way (because right now we live in the coupon age)!
- Some customers will want to clip coupons from the newspaper or direct mail pieces.
- Some customers will want to download coupons from your website.
- Some customers will want you to scan a coupon from their mobile phone.
- Some customers will want their coupons to come to their inbox.
Today we have to take care of all our customers. You can’t throw out the traditional methods and just embrace the new…you have to please the traditionalists, the boomers, the Gen X’s and the Gen Y’s.
Help each customer find a coupon their way! Keep your website updated. Don’t have a “coupon” or “special” tab that leads your customers to an expired coupon. That only frustrates them. Your website is for consumers…keep it refreshed and they will visit more often to look for those coupons. You didn’t build the website to entertain you…you built it for your customers. Make it a wonderful experience each and every time they visit.
If you really want to make a customer happy; when they come in without a coupon, go online for them and print out the coupon. They will be delighted and it will introduce them to your website in a very pleasant way.
Please feel free to contact me with questions, comments or concerns!
Thanks! Rhonda