Repair Shop Advice

Archive for July, 2010

Repair service you can count on in Columbia MO

July 13th, 2010

The experts at Automotive Specialist offer a variety of services you can count on. For over 33 years, they have specialized in the services their customers need.  Services include general car care, undercar, electronic, electrical, heating and cooling, internal engine, transmission, heavy-duty, towing, and other miscellaneous services. The service at their repair shop in the Columbia MO 65201-6319 area is hard to beat.  Don’t hesitate in getting the necessary auto repair on your car, van or truck done! https://www.automotivespecialistmo.com/

We Are Halfway Through The Year! How’s It Going?

July 13th, 2010

Hard to believe we are halfway through the year already.  It won’t be long before we are goal setting for 2011.  If you are falling short of your 2010 goals so far, there is still time to turn things around and end the year as a winner!

 

The Don’ts

 

  • Don’t stop marketing to save money!  There are so many marketing choices out there today…truly every business owner can afford to market.  If you don’t know which choices are the right ones for you, please contact me! 

 

  • Don’t give services away!  Lowering your prices to level the competition may become your downfall.  Remember, it isn’t the sales…it’s the profits that keep you in business!

 

  • Don’t spend top dollar on newspaper, television or yellow page ads…PLEASE don’t do this!

The Do’s

 

  • Mix up your marketing methods to save money.  A mix gets your message out there and keeps your message out there. Always include your telephone number, an email address and a website in all your marketing campaigns.

 

  • Customers are shopping for VALUE.  Show value in your ads.  Show the benefits, safety, and fuel efficiency of maintaining their vehicles.

 

  • Newspaper sales are way down (last year 17% and so far this year an additional drop of 20%) TV is expected to drop 20% this year as well as land-based radio and yellow pages are so far down why bother?  If you plan to advertise in any of these venues, you are doing them a favor.  Make sure you get a bargain!  Negotiate!

 

Get to know your customers.  How do your customers want to be contacted?  Do you really know?  Don’t assume something just because they are of a certain age, have a certain address or gender.  Find out!  For example, I am a baby boomer woman.  I prefer to be contacted by email.  Do all baby boomer women prefer this?  Of course not!  That is assuming way too much.  Find out!  Ask!

 

I just asked one of our millennial (Gen Y) women here in the office how she would prefer to be contacted about services due.  She said email.  Because of her age most would assume she would prefer a text!  Just goes to show you can’t assume.

 

Too many businesses try to pigeon hole customers based on a zip code, their age, their address and their gender but you really can’t do that. To capture the loyalty of your customers,

 

  • Do a great job each and every time
  • Help your customers understand the value of consistent vehicle maintenance
  • Ask what their preferred method of communication is
  • Deliver relevant messages
  • When they actually visit your shop face-to-face take time to say hello

 

These items will connect you with your customers and gain their trust, their referrals and their dollars for services rendered.  When your customer base grows your profits do too.  It doesn’t get any better than that!

 

Please contact me if you need help in mixing up your marketing!

Rhonda Hiltbrand, NWZ WORx Multimedia 

NWZ WORX is a Repair Shop Websites industry partner.

Looking for Auto Parts in Jackson, WY

July 8th, 2010

Not all auto parts are created equal. Clark’s Broadway Auto Parts in Jackson, WY knows this and strives to offer top quality auto parts at affordable prices so you can get back on the road in a hurry. Their parts specialists will help you find the parts you need, whether it’s for a domestic or imported vehicle.  Open Monday through Friday from 7 am to 6 pm, Clark’s Broadway Auto Parts is “Living the Dream”. For more information on this CARQUEST stop, call them today at 307-733-6737!

Charlotte NC turns to Creasons for Auto Repair

July 8th, 2010

Do you live in Charlotte, NC and need repairs on your vehicle? Check out Creason Auto at 9214 Monroe Road. With over 32 years of experience serving motorists in your area, they must be doing something right. Whether you need basic maintenance like a tune up or a total engine overhaul, Creason Auto’s ASE certified technicians will offer you quality service at a reasonable price. Make an appointment today! https://www.cressonauto.com/

Expert Technicians at Bailey Garage in Delmar

July 8th, 2010

When you need a repair for your vehicle, you shouldn’t have to feel like you’ve been cheated by paying a high price for poor quality work. At Bailey’s Garage, you don’t have to worry! Serving the Delmar, NY area for over 65 years, their expert technicians pledge to provide quality service at a fair price for any and all repairs and maintenance needs. Visit them at 23 Oakwood Road on Monday-Friday from 8am-5pm or Saturday from 8am-1pm.

Collision/Custom Car work done with Quality, Service, Speed (Virginia)

July 7th, 2010

For over 3 years, Choice Collision Customs, Inc has offered its vast array of services to Madison Heights motorists. They offer Collision Repair Services, Repair Paint/Refinishing, Repairs/Machine Shop Services, and Custom Work. Their experts have the knowledge and skills to repair even the toughest collision damage. Call Choice Collision Customs, Inc today for “Quality, Service, Speed” that will get you and your car back on the road fast! 434-929-0330. https://www.choicecollisonandcustoms.com/

Perfection is the Goal at Lexington’s Race Automotive

July 7th, 2010

Don’t trust your automotive repair needs to just anyone. You need a shop with experience that you can trust. Race Automotive in Lexington, SC has a strong commitment to customer service and will have you back on the road lightening fast. With ASE certified technicians, you can feel confident that your vehicle is in capable hands. Make your appointment today at Race Automotive—“Perfection is Our Goal!”

Fast auto repair on Warrenville Road in Warrenville IL

July 6th, 2010

Voegtle’s Auto Service Inc is family owned and operated off Warrenville Road in Warrenville, IL.  They offer speedy service and quality repair on your vehicle (whichever make or model it may be).  There’s no reason to stay in have a car that isn’t running at its best this summer.  Go to Voegtle’s Auto Service Inc today and hit the roads a happier driver!

https://www.voegtlesautoservice.com/

Meridian ID’s One Stop Shop

July 6th, 2010

If you’re driving a vehicle in Meridian ID, you need to know about Watson Automotive.  Beyond the services most auto repair shops will provide, Watson Automotive provides additional vehicle services that you may need including ATV repair, RV repair, tailor hitches and wiring, and custom exhaust. This is your one stop auto shop in Meridian, ID! There’s no reason to look for another shop in town!

https://www.autorepairmeridian.net/

Body work in Louisville KY…no job too big or small.

July 2nd, 2010

For over 27 years, Auto Truck  & Fiberglass of Louisville, Inc has been providing unbeatable expertise with exceptional customer care.  Offering services like general, repair paint/refinishing, repairs/ machine shop, and other miscellaneous services, Auto Truck & Fiberglass can work with you to find cost-effective repair alternatives. From a scratch to a rollover, no job is too big or small for Auto Truck & Fiberglass!