“It used to be much more about price and want. Now it’s more about value and need. I think it is a much more sophisticated approach to shopping.”
~Guy Blissett, consumer products leader for IBM Institute for Business Value
Automotive repair shop consumers don’t want to spend their money on something that lacks quality for that would be wasting their money. They aren’t going to do that. They do want value for their money. While price is a major factor for 83%, 72% site quality as a top priority
I read a lot about “do it yourselfers” being on the rise with some people getting tips online about how to change their oil, brake pads and other such items in order to save a few dollars. Others are simply hoping their cars will go longer between services. The majority though are still opting for regular service because they aren’t going to buy a new car in the near future and they want their current one to last. How do you make sure they realize that “shopping around” for the best price isn’t necessarily going to give them the best value for their money?
Also, remember that value isn’t all about price. Value is about quality customer service, quality car care and a good price…not always the cheapest price! The best news is…giving your customers the best customer service doesn’t cost you anything except thoughtfulness, a little time and good manners.
Repair Shop Websites Partner Story
By: Rhonda Hiltbrand, NWZ WORX