Repair Shop Websites Library

Your Website is Your Resume

By: Rhonda Hiltbrand at NWZ WORX, www.nwzworx.com.
Automotive Marketing & Business Consulting, Direct Mail & Technology Services

“I'd update my resume so you're ready for any outcome.” ~Bob Weinstein

I’m sure, like me, you receive resumes from candidates hoping their accomplishments stand out among the masses. Your website is much the same for you. It is there among the masses and hopefully some key element sets you apart from the other service and repair shops in your area. Your business is local and if you track the words that consumers use when searching for you, you most likely will find that the majority are keying in the name of your shop. Of course you will get some that might not be aware of everything you do (how many times do you hear someone say, “I didn’t know you did that?”) and will find you by searching for a certain name of a tire brand or a service.

Consumers who drive by your repair shop every day will remember your name. If they are unhappy where they are, are new to the neighborhood or their car care provider doesn’t do a certain service they need, they will visit your website.

A straightforward website will translate easier to the mobile experience. The more sophisticated phones have better screen resolutions and as mobile phones keep improving the likelihood that your website can be read with ease is good. Browser optimization is key and mobile phones make that easier with each new device.

They want to read about your accomplishments and what you can do for them! Here is what consumers need to find on your site:

  • A complete list of services
  • Hours of operationFor tablet users these numbers increase.
  • Telephone number
  • A name (people like to feel there are real people behind that website!)
  • Special offers
  • About us – consumers want to know a little about you and your staff
  • Education/training
I found over the years that many independent automotive service and repair shop owners are extremely modest. They don’t like to brag about their accomplishments or the fact that they are the only ones in town that can do this or that. They will share something with me in passing and I always stop and ask them why they don’t include that information on their website. They actually tell me that they don’t like to brag! Please…for the sake of consumers everywhere…brag! You are not exaggerating, you are sharing the truth and it may make the difference between them choosing your shop or the one down the street.

  • Consumers want and need to know what you can provide for them.
  • They want to know what kind of person you are.
  • If you are one to give back to the community, say so. If you are involved in special charities, let it be known.
  • If you have certificates and higher education, share it (you may have to explain some of the terms but do so!).
  • What made you want to own a repair shop? Tell your story. Are you second, third, fourth generation? Share your family history!
It seems that every shop owner is concerned about being number one on Google and of course you use a wonderful company who helps you get there. They are expert at helping you in this area. For the consumer who lives or works in your neighborhood that actually keys in your shop name, give them some great, useful information when they decide to check you out! This is your resume and if you want the job of being their car care provider don’t be bashful!

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